Role Overview

The Head of Marketing is responsible for leading developing all aspects of Maison Kitsuné’s Marketing strategy, campaigns and initiatives across the brand’s distribution channels. Ensuring alignment with the brand’s vision, voice.

The role reports to the Chief Brand Officer, developing, and implementing the global seasonal brand message and strategy, while maximizing marketing campaigns and ensuring optimal exposure across retail, subsidary, franchise, wholesale and digital channels, whilst driving alignment with cross-functional departments and all markets.

The role will ensure smooth delivery, management and implementation of all operational processes, frameworks and tools to drive internal alignment, external localisation and maximize brand visibility, audience engagement, and cultural impact.

The successful candidate will have, solid experience in fashion, lifestyle, retail, franchise, wholesale, digital, online channels. A proven track record in marketing and brand management, a high level of operational excellence, managerial and presentation skills.

The successful candidate must be a team leader and team player, highly organised, detail oriented, resourceful, strategic, proactive and reactive. A proven record of delivering brand impact, local relevance, impactful results and a positive ROI on all Marketing campaigns, projects and initiatives.

Key Responsibilities

1. Strategy Development

Manage and own the CMI budget and 360 CMI Calendar

Work closely with the Communication and Image departments to lead Marketing, Communications, and Image planning and strategy, as part of the global CMI brand strategy. Providing the seasonal Global Marketing Plan and budget spend for Maison Kitsuné Online, Digital, Retail, Subsidary, Franchise, Wholesale, and all partners.

Develop and implement a seasonal 360° global marketing strategy, plan and guidelines that aligns with the brand’s business objectives.

To ensure all internal and external communications are in line with brand strategy, consistent, coherent and developed in line within a clearly defined yet evolving calendar.

Define KPIs and objectives for all CMI initiatives, ensuring measurable success across all Marketing, Communication and Image levers.

Identify emerging trends, innovation, technology, artists, talent, platforms to keep Maison Kitsuné at the forefront of the industry through brand benchmarks to aid brand planning.

Oversee the localization, preparation, and execution of all partner marketing plans to raise brand awareness and maintain brand image and positioning.

2. Operational Excellence

Lead and drive the CMI workflow and processes, supporting the CMI department with management and delivery of seasonal tools such as Seasonal Training Decks, Marketing Plans, Campaign Roll-out Decks, Brand Guidelines, Stylebooks, Briefs and Reporting for both internal departments, subsidiaries, partners and external agencies.

Own and manage the CMI workflow, review, sign-off processes, roll-out, execution, reporting and analysis processes internally and externally end to end.

Maintain and manage all CMI Guidelines, Brand Guidelines, Toolkits, Briefs and Useful tools to aid and support the running of the full CMI workflow.

Together with the Head of Communication, Head of Image and Head of Digital, drive Omni-channel and creative alignment together with the Commerical: Digital, Ecommerce, Retail, Franchise, Wholesale and VM teams.

Build good working relationships with internal and external stakeholders, partners, agencies, and vendors.

Own all marketing performance and effectiveness, ensuring all activity is measured and an ROI delivered where applicable.

Produce monthly and seasonal marketing reports, budget reports as well as seasonal and yearly budget plans to Chief Brand Officer.

3. Internal & External Alignment

Develop and nurture strong working relationships with key cross-function departments and stakeholders such as Logistics, Operations, Production, Commercial, Collection, Collaborations, Communications, Image, VM teams, subsidiaries, partners and external agencies/vendors.

Drive collaboration between Marketing, Communication, Image, Commercial, Digital, Studio/Collection, Product and VM to incorporate feedback to continuously improve global marketing vision and strategy.

Support the Collaboration team with all planning, tools and support for the brand from a full CMI perspective and act as key point for collaborative efforts, both commercial and brand building

Support all business units within the Kitsuné group: Café Kitsuné, Kitsuné Musique, Desa Bali, and any future ventures from a seasonal marketing and planning perspective

Oversee creation of monthly analysis reports: CMI reports, internal communication, post-campaign and project reports etc and any ad-hoc reporting.

Forecast and manage annual fiscal year CMI budgets and analysis of ROI for every project

Consistently evaluates and monitors the impact of all activities to ensure it is both relevant and cost effective

PROFILE

·       5-6 year’s experience

·       Culturally relevant knowledge and passion for the creative, lifestyle and fashion industries

·       Experience working in a fast-paced environment with multiple deadlines and priorities

·       Excellent operational, planning, project management, analytical and critical thinking acumen

·       Strong team leader, team player, determined, dedicated, motivated, energetic, proactive, reactive, detail-orientated, self-starter

·       Excellent written and spoken English and French skills