As Digital Marketing Manager you will drive digital marketing across the business, linking up with other key data users to ensure we are leveraging the digital insight we gather across the marketing department. You will be focused on optimizing the digital experience across all channels and will lead on developing the marketing database to drive engagement and brand awareness.

As Digital Marketing Manager, you will also be in charge of:

• Executing the brand identity and strategy/messaging across all digital channels and driving the ongoing development of the InterCloud website
• Developing and owning digital communications to the InterCloud database
• Implementing nurture programs to drive industry and/or persona-specific messaging as well as delivering on our brand awareness objectives
• Ensuring the digital journey for all personas is done with ease, grace and the holistic Intercloud story upfront and visible
• Optimising all digital channels to raise the profile, visibility, views, and social engagement and contribute to increased brand recognition.
• Maintaining an overview of all online communications, external-facing digital products, and social media across the Intercloud, developing and promoting standards and processes to ensure quality, usability, and consistency for our audiences.
• Being the group’s thought-leader and play a key role in helping to define the current and future martech roadmap
• Owning the social media strategy and execution, driving content from marketing campaigns through all social channels.
• Monitoring and analysing competitor digital marketing activities
• Managing and driving for tangible measurement improvement including digital channel optimisation, SEO placement and improvement, absolute followers, and engagement increases
• Delivering insight to support strategy development and performance measurement across the team
• Implementing and owning SEO for InterCloud and driving paid digital activity to support our growth and awareness objectives
• Keeping on top of new and innovative ways to present InterCloud’s digital content, proposing and experimenting with ways to develop its content in line with changing digital trends and audience preferences
• Appointing suppliers of digital services and oversee InterCloud’s relationships with them, ensuring they provide high-quality service and value for money
• Partnering with the broader marketing team to shape and execute the group’s digital commercial plan, with a strong focus on maximizing conversion, revenue and self-service levels.

• Excellent experience with marketing & sales ops automation tools (SFDC, HubSpot, SalesLoft, others)
• Proven experience of B2B tech marketing experience – field or business partner prior experience.
• Demonstrates problem solving skills.
• Has good business sense, knows what is commercially viable.
• A strong campaign marketer with experience in inbound and outbound marketing, content marketing, intent marketing, email nurturing, audience segmentation, advertising, content syndication, events and pay per lead programs.

• Talent Acquisition Interview : 30 mins
• Hiring Manager Interview : 45-60 mins
• Transverse Interview : 45-60 mins
• HR Interview : 30-45 mins