We are looking for a creative, operational, and result-driven Marketing & Communications Manager to support Data Impact’s marketing function in the US. You will be the first employee in the marketing team in the US, working closely with our established team in Europe. Your responsibilities will involve creating and leading campaigns to generate commercial leads, organize  events & webinars and support conversion as DI continues to grow in the US market.

We are looking for a creative, operational, and result-driven Marketing & Communications Manager to support Data Impact’s marketing function in the US. You will be the first employee in the marketing team in the US, working closely with our established team in Europe. Your responsibilities will involve creating and leading campaigns to generate commercial leads, organize  events & webinars and support conversion as DI continues to grow in the US market.

Job responsibilities:

• Working closely with the marketing team based in Europe to develop and execute a demand generation plan and strategy that aligns with key business goals and drives leads and sales pipeline

• Help develop and execute an annual marketing calendar for each important promotional channel, including the blog, social media, email campaigns, paid, etc.

• Manage our LI & Twitter profiles and focus on building community on LinkedIn, including building personal brands for DI’s leaders 

• Organize sales events and campaigns including exhibitions for the US market

• Manage and execute a webinar program for the US & UK market 

• Lead the cooperation with our Content Manager to create content specific for the US market

• Actively work with our Growth Marketing Manager to strengthen our marketing inbound process

• Be the expert on the marketing team for the US market and propose new ideas & campaigns based on your knowledge and actual trends in the market

• Research and promote client success stories and use cases based on the experience of our customers

• Identify opportunities that help to strengthen DI’s thought-leadership position and that help to generate new business

• Work on specific communication & PR strategies and be the press contact for Data Impact in the US  

• Measure and analyze marketing performance and ROI

• Run specific projects to support our customer marketing & sales

All your information will be kept confidential according to EEO guidelines.

Our Benefits

• Flexible working environment
• Health insurance
• Parental leave
• Life assurance

About NielsenIQ

NielsenIQ is a global measurement and data analytics company providing the most complete and trusted view of consumers and markets in 90 countries covering 90% of the world’s population. Focusing on consumer-packaged goods manufacturers and FMCG and retailers, we enable customers to defy what’s possible. How? We combine unparalleled datasets, pioneering technology, and the industry’s top talent to create insights that unlock innovation. Join us and change the landscape.

Learn more at: www.niq.com

Want to keep up with our latest updates? Follow us on: LinkedIn | Instagram | Twitter | Facebook

Our commitment to Diversity, Equity, and Inclusion

NielsenIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us.

We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide.

Learn more about how we are driving diversity and inclusion in everything we do by visiting the NielsenIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion/

• University degree in Marketing or similar

• Minimum 5 years of SAAS marketing experience required 

• Experienced in designing and implementing multi-touch, multi-channel marketing campaigns on the US market

• Previous experience in CPG is a big plus, especially on the manufacturer’s side in ecommerce

• Expert knowledge of inbound marketing and lead/demand gen processes (MQL, SQL, etc. are no secret to you)

• Strong experience with marketing automation, Hubspot, and Google Analytics

• Experience with event & webinar management

• Excellent analytical skills with experience measuring marketing attribution

• Excellent communication, presentation, and writing skills

• Highly motivated with an entrepreneurial mindset and great attention to detail

• Able to manage projects from A to Z, multitask, work independently and propose new ideas

• Quick learner, organized, and self-motivated with the ability to define goals and prioritize work

• Ability to work cross-functionally and build strong relationships with business stakeholders and partners

• Knowledge of the CPG ecommerce market is a significant advantage

• Interest in data, ecommerce & the CPG market