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User Acquisition Manager

Indefinido
Paris
Salario: No especificado
Sin trabajo a distancia
Experiencia: > 5 años

Cafeyn
Cafeyn

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El puesto

Descripción del puesto

We - Cafeyn Group

With more than 15 years of existence, Cafeyn Group is a multi-brand company composed of Cafeyn, Blendle, miLibris and Kidjo. Based in France, The Netherlands, UK, Canada and Morocco and almost 200 employees, we propose an innovative media experience through different products.

We want to achieve strong business performance across the Cafeyn Group through organic growth, diversified revenue streams and sustainable profitability. New opportunities are continuously sought by investment both within and outside of the business.
We deliver high-value, high-focus and forward-thinking, premium infotainment (information & entertainment content) services to our partners and customers, with personalised and relevant content to entertain and educate our audience, broadening their perspective and making them more knowledgeable.


Your responsibilities

As a member of our Marketing Team, you are in charge of the B2C acquisition. Your primary objective is to increase the recruitment of new users or leads via the different marketing levers.

Your Missions

  • Creating and executing a strong performance marketing strategy & execution plan
  • Developing and managing digital prospecting and remarketing campaigns
  • Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
  • Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
  • Identifying and testing new channels to continue to meet or exceed established critical metrics (affiliation, marketing partnerships, etc.)
  • Working closely with the Product team to share funnel conversion improvement ideas, feedback & present results.
  • Coordinate the different Cafeyn teams and our partners' teams to increase the number of users brought in through our partnerships

You're at the right place if you have

  • 4 to 6 years experience in a similar position
  • You have prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels.
  • You have solid expertise in campaign and channel analysis and reporting, including Google Analytics experience.
  • You possess excellent analytical skills and leverage data, metric, analytics and consumer behavior trends to drive actionable insights & recommendations.
  • You are bilingual in French and English
  • You are a highly goal-oriented individual and have excellent communication skills.

 

This is the perfect match if you have

  • You have an experience in the e-commerce, for a digital subscription product
  • You are open minded, curious and a strong problem solver.
  • Project management skills
  • A sense of priorities and you are versatile
  • An entrepreneurial profile

 

You don’t have to match all the requirements, if you feel this offer could be a great opportunity for you, reach out anyways! We hire based on talent and we promote inclusivity inside Cafeyn and strongly believe that our culture is strongest when it is the most diverse.

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