Async is seeking a leader in content that has strengths in developing comprehensive, end-to-end content strategies that convert. This individual has a strong and balanced understanding of UX copy, performance metrics, and storytelling through omni-channel experiences.
The ideal Head of Content understands the importance of driving the POV and has prior experience in working with Growth Marketing teams to bring brand positioning to life through customer-facing messaging using metrics and data. You are an out-of-the-box problem-solver, who makes impactful decisions that are supported by curiosity and analytics.
The Role:
- Oversee and producce the editorial content strategy, including development, execution and evolution of key concepts and storylines across marketing channels and on-site
- Manage the editorial calendar for customer-facing content.
- Manage and own UX copy across our products
- Partner with Product and Design teams to drive initiatives and ensure alignment on strategies.
- Hands-on writing to generate deliverables like web content, email copy, long-form content, etc.
- Build a team of content and writing professionals and ensure their success while supporting their career growth.
- Identify emerging consumer personas and cater targeting efforts accordingly.
- Stay on top of market and competitor trends and tactics, including messaging, calendars, competitive landscape, etc.
- Proofread and edit content produced across channels.
- Establish the topics we should cover, the formats we should produce, and the distribution channels we should focus on.