Pierre-Nicolas Hurstel is the Co-Founder and CEO of Arianee, the leading NFT platform for fashion & luxury industries. He graduated from Toulouse Business School and also completed an executive program from Columbia University in Digital Business Strategy. During his almost 10 years living in NY he successfully launched and led fashion & luxury events and businesses. In 2018, his early interest in Blockchain and NFTs led him to co-found Arianee. Hurstel is well-versed in working with the world’s leading luxury brands, helping them to transform their organizations by leveraging talents and digital innovations.

Alexandre is no stranger to fashion & luxury. In 2009, he founded Vestiaire Collective where he led the technological vision of the company as its CTO until 2017. In his career, Alexandre also served as a technical director, entrepreneur, and serial investor at various companies including RL Agency, Fair Disclosure Management, and TrainMe. In 2017, Alexandre became Arianee's Co-founder and CTO, working across business and technical teams to increase efficiency through continuous improvements and strategic IT infrastructure planning.

Arnaud is an alum from Université Paris Dauphine and University of California, Berkeley. He offers more than 10 years of extensive experience with management, operations and product development. Before Arianee, Arnaud founded Escape Hunt Luxembourg, driving profitability and business growth with competent planning and solution-oriented approach. Arnaud’s talent was spotted by Arianee to be the Head of Operations and Customer Services, helping the organization run at maximum efficiency and productivity, while removing frictions. Arnaud is also responsible for shaping and delivering Arianee’s consumer service propositions in order to drive the overall performance of our customer success team.

Laurette was the first ever trainee at Arianee. She started before graduating school and quickly became our Business Developer & Marketing Coordinator, thanks to her excellent job in lead generation and customer service, only one year after joining us.​ Her tasks include lead qualification, sales processes and development of appropriate demo marketing material. Laurette holds a Business Engineering degree at HYBRIA, boasting diverse working experiences spanning US, UK, and France.

Christelle joined Arianee after completing her master’s in Fashion & Luxury Management at Institut Français de la Mode. As Arianee’s communication manager, she is in charge of overseeing all internal and external communications for a company, ensuring its message is consistent and engaging, from establishing a social media planning to managing the website and the PR requests. As a fashion lover, Christelle loves to share insights about the fashion world to the rest of the team, from presenting “Fashion Week for dummies'' to discussing the latest Instagram trends.


Founded in 2018, Arianee is the leading web3 solutions platform for brands. We are a SaaS platform, whose protocol is open-source and blockchain-based. We help brands deploy their web3 strategy by enabling them to tokenize, distribute and leverage NFTs to transform their relationships with their communities. Our mission is to enable brands to reinvent their customer relationship with the most seamless and innovative experience, from digital to physical to the metaverse. We contribute to helping companies and individuals regain control over their digital presence, especially their data.

Since our creation, we grew to hit several milestones: -Leading web3 solutions platform for brands -Trusted brands like Printemps, Panerai, Groupe Casino, Richemont Group, Ba&sh, RSVP, Breitling -Proud partner to IBM, The Sandbox, Dentsu, Reflaunt, Lukso, and the likes -Raised €20 million in a Series A funding led by Tiger Global 40+ happy team members in a remote-first company -We integrate an international vision to our decisions, and cultivate our DNA around Collaboration, Openness, and Transparency.

What they are looking for

As a fast-growing company, we are constantly on the lookout for new talents to enrich our team. You will be a perfect fit if:

  • You love to think outside of the box and want to take challenges as part of your daily diet.
  • You are independent and not afraid of working in a remote-first environment
  • You can handle multiple subjects at the same time, alongside different profiles and you are a good team worker.
  • You are looking for a scale-up Company for which methodical and robust approaches need to be build from scratch, paving the way to scalability
  • You're an avid learner. You are willing to get into the nitty gritty details of technology… even if it makes you a little geeky!

Good to know

Arianee is currently a remote-first team, but everyone is welcome to come work at our beautiful office at La Caserne - Europe's largest sustainable fashion accelerator hub.

Here's a little bit of teasing for you: the space houses ateliers, multiple workspaces, a fabric showroom, a press agency, commercial showroom and even a photography suite. If that isn't enough: La Caserne also houses an airy rooftop bar and a vegan restaurant overlooking the famous nearby railway bridge. A major hub for exchanges and parties waiting for you to discover ;-) Our team loves to gather (remote or in person). Daily catch up, Friday Brown Bag Lunch and occasional offsites create many fun opportunities to connect with coworkers in an informal way.

Non-French speakers are welcome also! We believe that a happy mix of backgrounds and perspectives creates the best performing teams.

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