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Growth Marketing Intern

Prácticas(6 meses)
Paris
Salario: No especificado
Unos días en casa
Experiencia: > 6 meses
Formación: Licenciatura / Máster

Ankorstore
Ankorstore

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El puesto

Descripción del puesto

About your role:

As an intern within the Growth Outbound team, you’ll assist the creation, execution, and analysis of our brand demand gen programs (=supply side) to generate high intent brand leads from across multiple channels. You will also be responsible for outbound retailer acquisition (=demand side).

  • Manage lead generation channels
  • Collaborate cross-functionally with our growth and Sales teams to support lead generation efforts (inbound, outbound, referral, partnerships, …)
  • Partner with sales to develop our lead scoring model to optimize sales resources and conversion
  • Work with Sales Ops to optimize the whole funnel and Brand Success
  • Work with product to automate what can’t be done by the Sales Ops Team
  • Set the metrics to measure channel effectiveness and optimize efforts to prioritize resources
  • Continually test and learn, recommend new channels, acquisition approaches, and A/B tests
  • Analyze data to prove ROI and manage dashboards/reports to track campaign success
  • Be responsible for segmenting our efforts: by country and / or category and / or whatever is relevant
  • Own the launch of new countries on the supply side (we have many!)

You will make sure the brands are followed upon until they go live and identify all bottlenecks along the way. You will also tackle lead generation on the retailer side to make sure Ankorstore is known in the whole of Europe.

We want you to create the best Growth Outbound team in Europe. This means:

  • Work closely with our Country Managers on core countries
  • Manage the lead effort on a daily basis: drive weekly routines, forecast if the week is going well or not, be able to shift lead focus if needed
  • Improve the team performance every day through relentless improvement on lead generation, lead enrichment, lead qualification, lead nurturing and lead closing
  • Set up & track team objectives with the Lead Gen Manager
  • Challenge the Lead Generation strategy and finding new channels
  • Report of the team activity & performance
  • Success in this role leads to a fulltime offer at Ankorstore!

Requisitos

The experience we require:

  • A first internship in Growth / Lead Gen / Sales with a proven track record
  • Having worked on International Lead Generation in various European markets (Germany, UK, BeNeLux, Sweden…)

The 5 most important qualities to succeed in this role:

  • You are Fluent in English
  • You know scraping techniques and love to test new tools all the time to scale your acquisition
  • You are very analytical, curious & have a go-getter attitude
  • You love to automate, but you also know when to do things that don’t scale
  • You have good notions of outbound strategy, growth funnel and KPIs

Other skills that would add value:

  • Fluency in German, Dutch or Swedish (or any other European language is a plus)
  • Excellent knowledge of Salesforce and Outreach
  • Previous experience scaling acquisition for a marketplace (supply and/or demand side)
  • Knowledge of SQL and coding basics
  • You read blogs, listen to podcast, are part of Outbound communities. You’re curious and know that things move fast, so you need to stay on top of what’s new in the ecosystem

Benefits & location:

  • Working with a very ambitious & mission driven team backed by powerful VCs (Index Ventures, GFC, Alven, Aglae)
  • Location in Paris
  • Work from Home can be an option for this role
  • We are growing fast and a success in this role could lead to a full-time offer at Ankorstore!

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