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Digital Marketing Manager - atoti

Indefinido
Paris
Salario: No especificado
Fecha de inicio: 14 de febrero de 2021
Teletrabajo ocasional
Experiencia: > 3 años
Formación: Licenciatura / Máster

ActiveViam
ActiveViam

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El puesto

Descripción del puesto

Bring powerful analytics to every person, every business who needs it

ActiveViam has recently launched atoti: a free community product based on innovative technology that aims to transform how professionals like Quants, Data Analyst, Data Scientist and Business Users collaborate and leverage data to create value. This is an opportunity for our company to reach a new and much larger audience for our products and technology. In a very competitive space, we strongly believe that atoti has the potential to become the new platform of reference for all professionals who analyze data.
To achieve this goal, ActiveViam is looking for a Digital Marketing Manager to support and expand its effort to create a large and vibrant user community for atoti.
Your Mission
The mission of the Digital Marketing Manager is to engage with and win the hearts and minds of professionals who work with data to increase the adoption of atoti. As a Digital Marketing Manager, you’ll play a key role in creating and engaging with a diverse and active community from all over the world and spanning many different business verticals. Your goal will be to achieve a sustainable community growth with high impressions and engagements levels, as well as encourage community members to gradually expand their use atoti, develop use cases and contribute back to the community.

As part of the global marketing team, your goal will be to:
● Develop and manage the digital marketing strategy around atoti.
● Support the development of high-impact marketing campaigns including but not limited to SEM, social medias and influencers.
● Track and analyze effectiveness of campaigns.
● Grow and manage a user community around multiple channels such as Linkedin, Twitter, Medium, Gitter and Youtube.
● Create, review and publish content on social media for atoti to educate the community and foster interest around atoti.
● Build relationships with key influencers to promote the atoti brand.
● Organize events, conferences, webinars and secure speaking spots.
● Monitor and suggest relevant and trending topics to communicate and publish about.


Requisitos

● Demonstrated ability to develop product strategy and positioning, customers and market insights, and campaign effectiveness/ROI analysis.
● Experience designing from scratch, launching and scaling integrated marketing experience that span multiple countries and multiple channels.
● Experience with SEM
● Excellent copywriting/editorial skills with an understanding of how to target messaging and visuals to different markets and channels and a sixth-sense for what great marketing/messaging looks like.
● Excellent English speaking and writing skills (ideally native speaker)
● Interest in the Internet, online products and advertising market, customers and market dynamics.
● Experience in the tech industry.
● Experience partnering closely with product and engineering teams.

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