Content Strategist

📱 Yubo is a safe space for young people to socialize and make connections while streaming and chatting online through an app.

🔒 The platform boasts an innovative suite of safety tools that guarantee all its users’ security, moderation, and privacy.

Faced with a new generation of hyperconnected digital natives who are lonely and overwhelmed, Yubo helps Gen Z engage with the world and learn about themselves. Inspired by the best of offline interactions and the possibilities of digital life, Yubo’s vision is to fix online social interactions for the next generation. Unlike traditional social networks, Yubo prioritizes people over content, real-time interactions over likes, and real connections over followers.

🌍Created by three friends/engineers who are passionate about consumer apps and thanks to a team of 60 people in 3 different offices (Paris, Londres, New York), Yubo now has 50 million users across and attracts approximately 2 million new users every day.

Since its launch in 2015, the app’s users have:
✔️made more than 2 billion real connexions/friendships on the platform.
✔️ sent more than 10 billion chat messages.
✔️ streamed live almost 30 million times.

We are looking for a content strategist to join our creative team and own content development strategy for our direct response marketing initiatives.
Acting as the key stakeholder and liaison in between User Acquisition, Brand Marketing & Creative teams, this role plays a strategic role in scaling our marketing efforts globally.

What you’ll do as a Content Strategist

• Own the content sourcing process for marketing campaigns with a strong focus on social media user acquisition campaigns
• Analyze & report on content performance across channels on a daily basis in collaboration with the user acquisition team
• Create a roadmap of creative testing and content optimization per channel
• Translate performance insights into actionable creative briefs for the in-house content producers
• Own relationship with influencer and content production agencies to source quality content for each campaign
• Own the content sourcing budget and manage budget planning and reporting
• Create a content performance knowledge base for Yubo ads encompassing best practices for each channel, format, and campaign objective.

• You have an educational background in marketing/advertising / content strategy
• You already have some experience in growth marketing & content performance for mobile companies.

Specific Knowledge

• Social media advertising / paid social
• Content performance analysis
• Influencer management
• UGC content production / sourcing

Soft Skills

• Analytical
• Highly organized
• Strategic thinker
• Self starter / scrappy : You will be able to take initiatives and deliver in a fast paced environment

Here’s what our recruitment process looks like

• Fit Interview with our Head of Brand Marketing and our Lead Creative
• Technical test
• Interview with our CPO and our User Acquisition Director
• Interview with our CEO