Who we are…

YOOBIC is an all-in-one digital workplace for frontline teams in retail and hospitality industries. Our mobile app gives business leaders and frontline teams the performance tools they need to communicate, learn, and work - all in one place. With streamlined communications, mobile learning, and digitized task management, YOOBIC drives operational excellence while drastically improving the frontline employee working experience. 300+ companies around the world including Boots, BurgerFi, Lancôme, Lacoste, Logitech, Peloton, Puma, Vans and Sanofi trust YOOBIC to improve operational consistency and agility, get real-time visibility into multi-location business execution, and improve their customer experience. To learn more about YOOBIC visit www.yoobic.com or follow us on LinkedIn.

Headquartered in London with offices in Paris, New York, Milan and Tel Aviv, YOOBIC has grown very quickly and doubled revenue year on year since its creation in 2014. There are now close to 200 employees worldwide, and we are looking to grow significantly over the next 12 months, especially in the US market, both in revenue and in headcount. YOOBIC is well positioned following a successful Series C fundraising round of $50m in Autumn 2021. Investors include the highly respected venture capital firms Highland Europe and Insight Partners, and YOOBIC achieved 40% growth last year and operational profitability.

Given the innovative product which customers love and our predicted growth trajectory, this is an exciting time to join YOOBIC! We are a truly multinational inclusive organization which likes to empower its employees to achieve their goals and develop themselves along the way. There is a great sense of team at YOOBIC, and a passion for the future of work, and you will have the opportunity to quickly make an impact. We offer competitive reward packages and many employee benefits - check out our current opportunities at www.yoobic.com/careers. 

What we need…

YOOBIC is looking for an experienced and passionate Product Marketing Director who can fully own and manage our Product Marketing function to help accelerate our GTM strategy and ensure the commercial success of our products across all our territories and verticals.

Reporting directly to the SVP of Marketing, you will be responsible for articulating our messaging, positioning, and value proposition, creating engaging content and assets supporting the entire buyer’s journey, and driving our product launches. This is a high-visibility, high-impact opportunity that allows you to exercise your strategic vision, business acumen, storytelling skills, and technical expertise.

What you'll do…

• Develop company and product positioning, messaging, and storytelling to establish YOOBIC as a leader in the digital workplace for frontline team category

• Engage with customers, analysts, industry influencers, and YOOBIC sales and product teams to gain a deep understanding of the market and buyer personas’ needs and priorities

• Develop market and competitive intelligence, acting as a thought leader and a subject matter expert in the space

• Stay abreast on competition and work with sales to highlight differentiation and support them in competitive sales scenarios

• Collaborate with product and sales teams to develop value-oriented content and narrative to deliver differentiated and engaging marketing content including solution decks, use cases, web pages, corporate brochures, videos, battle cards, and more

• Lead and execute the go-to-market strategy for all product launches and feature releases

• Work closely with customer success and product teams to establish customer needs and product requirements based on market feedback

• Collaborate with AR, PR, demand generation, and event teams to build industry momentum including support for bylines, eBooks, speaking opportunities, etc.

• Build sales enablement materials to support our customer facing teams through the buyer’s journey

What you have...

• 10+ years of B2B product marketing, solution marketing, product management, or related experience, including product launch experience

• 5+ years of experience in marketing a SaaS product, ideally in retail technology or mobile apps

• Proven track record in building momentum and thought leadership in an emerging category

• Experience with early and high growth stage SaaS companies strongly preferred

• Strategic thinker and natural storyteller with passion for retail tech and the future of work

• Customer-centric, you go the extra mile to develop intimate customer and prospect relationships and learn everything you can about your target market

• Strong leader with exceptional communication and interpersonal skills, and a player-coach mindset

• Detail oriented and ability to handle multiple projects at the same time

• Experience in cross-functional collaboration to drive key initiatives

• Experience in leading, managing, and growing a global product marketing team

• Exceptional analytical skills and ability to demonstrate solution ROI

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