Marketing Campaign Manager

Job summary
Permanent contract
London
Salary: Not specified
No remote work
Experience: > 3 years
Skills & expertise
Generated content
Communication skills
Marketing automation tools
Written and verbal communication
Hubspot
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YOOBIC
YOOBIC

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Questions and answers about the job

The position

Job description

Who we are…

YOOBIC is an all-in-one Frontline Employee Experience Platform. Our mobile app gives business leaders and frontline teams the performance tools they need to communicate, learn, and work - all in one place. With streamlined communications, mobile learning, and digitized task management, YOOBIC drives operational excellence while drastically improving the frontline employee working experience. 350+ companies around the world including Boots, BurgerFi, Lancôme, Lacoste, Levi’s, Logitech, Peloton, Puma, and Vans trust YOOBIC to improve operational consistency and agility, get real-time visibility into multi-location business execution, and improve their customer experience.

In Autumn 2021 we were successful in receiving our Series C funding of $50m from some incredible investors such as Highland Europe, Felix Capital and Insight Partners.

We are a diverse organisation that empowers its employees to achieve their goals and develop themselves along the way. There is a great sense of team at YOOBIC and a real passion for the future of work. You will have the opportunity to quickly make an impact and given the innovative product (which customers love) and our predicted growth trajectory, this is an exciting time to join YOOBIC!

To learn more about YOOBIC visit www.yoobic.com or follow us on LinkedIn

About the role…

As a member of the Marketing team in EMEA, you’ll play a key role in YOOBIC’s growth by building and scaling key marketing programs and events to hit our pipeline goals. You will work with the Program Marketing Director to deliver an integrated plan of locally executed programs and events to create pipeline, accelerate the sales cycle, and retain customers in your region (EMEA + South Africa & Australia).

This role is joining a fun, dynamic marketing team that is driving big results for the business. It’s the perfect fit for an ambitious, creative, demand marketer. This role requires expertise in demand generation, multi-channel campaign execution, event management, and strong collaborative skills. The successful candidate will have excellent communication skills, be a creative thinker, thrive in a dynamic, fast-paced environment, and be able to manage multiple projects simultaneously.

What you'll do...

  • Manage campaigns, including webinars, emails, nurture, and gifting, from concept to creative to execution.

  • Localise and adapt campaigns, emails, web pages, and content so they resonate with our target audience across your region.

  • Manage end-to-end planning and execution of regional events, including trade shows, conferences, breakfast events, and dinners.

  • Coordinate event promotion activities in collaboration with the BDR, sales, and CS teams, including emails, landing pages, and social posts.

  • Work closely with the sales team to create custom programs to help them engage new prospects and accelerate existing prospects.

  • Communicate often with BD, Sales, and CS Teams about your campaigns and events to ensure visibility and appropriate follow-ups are taken.

  • Continually track and report on campaign and event metrics to determine the effectiveness of all marketing activities and optimise campaign efforts accordingly.

  • Continually research and develop new event and campaign concepts and ideas.

What we'll need...

  • 3-5 years of experience in B2B marketing, preferably in the SaaS or tech industry.

  • Successful track record of partnering with sales to build pipeline through campaigns and events

  • Proficiency in CRM software (e.g., Salesforce) and marketing automation software (e.g., HubSpot) required

  • Capable of directly managing all elements of a campaign from conception to execution to measurement.

  • Experience developing and driving events and integrated marketing campaigns from conception to execution to measurement across multiple channels.

  • Proven ability to manage multiple projects simultaneously, creating a sense of urgency in a fast-paced, dynamic environment.

  • Excellent written and verbal communication skills with a keen eye for detail.

  • Outcome-focused, numbers-driven, detail-oriented, and highly organised.

  • Effective communication skills to collaborate cross-functionally with various stakeholders.

  • Fun personality with great energy and a ‘get it done’ attitude; resourceful and creative.

  • Native/Fluent French speaker with good written and verbal communication skills would be a huge plus.

What we offer...

  • 33 days annual leave (including bank holidays)
  • Scottish Widow Pension scheme
  • Vitality medical coverage - Including primary care, hospital care and additional mental health coverage
  • Simplyhealth cash plan (includes dental and vision coverage)
  • Healthy Mind EAP
  • Short Term and Long Term disability coverage
  • Life Assurance
  • Critical Illness coverage
  • Enhanced parental leave
  • Team events including weekly breakfast, gourmet lunches and lots of social events
  • Weekly free online HIIT sessions + gym discounts
  • Regular training and coaching to make you even better in your role

 We are an equal opportunity employer that values diversity and inclusion. We are committed to equal employment opportunities and we want to ensure that our recruitment process is accessible to everyone. If you have a disability or additional need that requires reasonable accommodations during the process please do not hesitate to let us know. All applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

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