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Marketing Growth Program Manager H/F

Permanent contract
Suresnes
Salary: Not specified
A few days at home
Experience: > 5 years
Education: Master's Degree

Worldline
Worldline

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The position

Job description

 

Scope

 

As a Global Growth Marketing Program Manager you are responsible for building E2E Marketing program including Marketing Campaign, Solution launch plans and promotion support relate to Ingenico growth area: Android SmartPOS,Terminal as a service solution and Professional services . You will work closely with the Content Marketing team, Sales Enablement manager and communication team and regional Marketing to articulate and deploy a versatile growth plan.

 

Day-to-Day Responsabilities      

 

  • Manage business-to-business marketing programs for email campaigns, event promotion, event follow up, drip email nurture series, webinars, and content.
  • Create marketing automation enabled marketing campaigns.
  • Perform marketing and customer data analysis and market segmentation, ideal customer profile definition, and lead scoring model creation.
  • Build out marketing database segmentation to ensure any communications delivered are relevant to the audience receiving them and work closely with product marketing on mapping marketing database segmentation to personas.
  • Work closely with content and design teams to create landing pages for webinar registration and gated content.
  • Maintain marketing database segmentation to ensure any communications delivered are relevant to the audience receiving them.
  • Work closely with product marketing on mapping marketing database segmentation to personas.
  • Ensure all programs are linked to salesforce.com campaigns to ensure accurate campaign ROI tracking.
  • Analyze email, webinar, and campaign performance with an eye towards continuous improvement, and sharing insights across the team.
  • Facilitate a marketing program retrospective following completion of each marketing program.
  • Create email and landing page split tests to improve the team's understanding of what subject lines, headers, images, copy, and calls-to-action are most effective.
  • Work with our marketing and sales teams to become a specialist on the company's lead funnel - from web visitor to customer and everything in-between.
  • Participate in marketing technology evaluation.
  • Document all processes in the handbook and update as needed.

 

 


Preferred experience

Experience                     

 

  • You have a bachelor’s degree or foreign equivalent in Business Administration, Marketing, Finance, or related field.
  • You have more than 5 years’ experience in similar roles .
  • Excellent spoken and written English.

 

Skills

 

  • Deep empathy for our audience of developers and IT leaders. Our community is changing the world, and you want to help accelerate their success through relevant, useful communications.
  • You are obsessed with making customers happy. You know that spam, unclear instructions, and unnecessary clicks/forms/inputs can be incredibly frustrating.
  • Power user of marketing automation software .
  • Power user of CRM software (Salesforce preferred).
  • Experience working in a B2B software marketing team.

 

 

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