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China Junior Consultant

Permanent contract
Paris
Salary: Not specified
A few days at home
Experience: > 1 year
Education: Master's Degree

WITH
WITH

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The position

Job description

For several years in a row now, WITH has been working closely with medium size and major brands in the Beauty, Luxury and F&B industries, to transform and accelerate their digital roadmap on the Asian markets. We aim to fit as a dot, linking the western and eastern worlds.

Within the East/Asia practice - nowadays composed with +20 cross-functional & Chinese digital marketing experts - we are currently looking for a candidate to actively participate in:

DIGITAL STRATEGY

As Junior Consultant, you will be supporting Client Partners to contribute in co-designing the strategic business roadmap of our clients related to China marketing, and by extension Asia.

This roadmap often encompasses various digital expertise on:
1- Content: recommending the right big idea & successful content ingredients to win Chinese digital savvy consumers on various platforms;
2- Social Media: crafting recommendations on the right ecosystem to leverage, the relevant content strategy and marketing tactics (social commerce, social ads) on major social leaders (eg. WeChat & Weibo) and the new cool kids (eg. RED, Douyin, Bilibili);
3- Influence & Advocacy: building the brand influence and advocacy strategy and recommendations through briefs, selection and negotiation of potential KOLs as well as recommendations for interaction mechanisms with their audience;
4- Media & Performance: creating media scenarios and investment recommendations in line with the brand profiles and its category dynamic across all digital channels (e-commerce, traditional media, social & vertical apps);
5- E-commerce, E-retail & Social Commerce: supporting on launching and animating a brand on e-commerce platforms (eg. Tmall & JD) or through distributors & e-retailers (eg. Sephora), with an approach of festival marketing;
6- Loyalty & data: analyzing drivers to retain consumer across various ecosystems (eg. Tmall Loyalty program or WeChat Social CRM) and the right mechanisms to fit the brand positioning toward promo & rewards.

THE JUNIOR CONSULTANT ROLE

During your activity at WITH, you will be required to manage a prism of 4 elements:

1- DELIVERY: contribute to our project main deliverables with a perfect execution in the format and in the analysis;
2- DIGITAL EXPERTISE: develop your convictions and understanding on the digital path: content, social, media & influence, commerce, loyalty & data;
3- METHODOLOGY: grasp all our WITH methodologies and be able to master them from upskilling, audit, workshop, guidelines, planning and orchestration;
4- VISIBILITY: participate in internal and external communication & projects to share your earned expertise and findings. Be generous in the sharings.


Preferred experience

• Master’s degree preferred;
• +1 years of experience in Digital Marketing in China (internships);
• A previous experience in a beauty, fashion or luxury brand, digital agency or Chinese digital platform is preferred;
• Have basic understanding of China Digital marketing ecosystem, with a focus on one of the BATB. And know well about the trendy BATB marketing approaches, like metaverse, Social CRM, content seeding, fans operation, etc. And have a successful case to demonstrate the experience;
• Proactive temperament, strength of proposal, working independently, with a lot of freedom of action;
• Strong curiosity, relational intelligence and dynamism are essential to flourish in this position;
• Oral and written eloquence and synthetic spirit;
• Perfectly at ease with English and Chinese.


Recruitment process

• First 30 min video conference with Talent Acquisition Manager
• Second interview with an exercise to be presented face-to-face to a Client Partner of the China team
• Last short interviews with the Lead China for validation

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