Digital Marketing Manager / Growth Marketing Manager
Full-time position - 35 hours / week
Based in Lyon, France - Open to partial/full remote
Wage depending on experience
Start date: as soon as possible
About Upfluence
Upfluence develops an Influencer Marketing SaaS worldwide. Upfluence’s platform allows brands and agencies to identify and contact millions of social influencers and bloggers at scale, as well as manage and analyze their influencer marketing campaigns. Since the launch of our software in October 2016, the company has shown impressive growth and we are looking to expand even more. Our team is international and ever-growing, distributed between our offices in NYC, Lyon and Los Angeles.
We are currently looking for Digital Marketing Manager / Growth Marketing Manager to grow Upfluence’s presence online. This role is part of the marketing team, attached to the Chief Marketing Officer and involves the management of two people and some freelancers.
What we expect from you
Your responsibility is to define and execute on a strategic vision for Upfluence’s organic growth in particular SEO, CRO and Content Marketing strategies. Increasing our online presence is key to growing our brand awareness, our lead generation & ultimately our sales.
Your role is to:
Design an organic acquisition strategy: technical and content-oriented SEO, social media, virality, online reputation, etc.
Ensure highest efficiency of the website: SEO optimizations, conversion, copywriting
Coordinate the content production with our content manager and freelancers
Coordinate the technical improvements with our designer and freelancers
Coordinate social media animation and employee advocacy program
Coordinate our online reputation: reviews, blog placements, etc.
Coordinate lead nurturing efforts (mainly through automated emails).
What we are looking for
You’re an SEO expert, both the technical side of SEO and the content side ;
You know how to use both parts of your brain: you’re creative and also structured/organized
You’re in the same time an artist of the content, a good copywriter, and a strategist to design the overall plan
You’re fluent in French and English (we work mainly in the US)
You have at least 3 years of experience in growth / SEO / online acquisition.
What we have to offer
A strategic role in the company, with great responsibilities and visibility
A diverse and international (10+ different nationalities) team based in Lyon, New-York and Los Angeles
A dedicated budget and a team of experienced people to carry out your mission
An entrepreneurial and empowering environment with autonomy
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