We are opening a Head of Brand and Content position in our growing marketing team!

This is a managerial role as we expand our customer base in France, in Europe and are launching in the United States. You will be responsible for positioning Trustpair as the best and leading third-party risk management platform in the market. Working with internal experts (product marketing manager, content manager, marketing designer, event manager), free lancers and agencies, you will design, set up and execute the brand and content strategy.

You will make an impact in 3 main areas :

💡 Brand

• Design and set up the Brand strategy with the VP Marketing and the founders of the company ;
• Build a brand messaging and visual identity house, and ensure adoption within the organisation ;
• Develop brand voice and maintain brand integrity across all platforms ;
• Grow brand awareness globally, in particulier in France, Europe and the United States ;
• Improve the way we communicate with our users and buyers based on customer success stories and product evolutions ;
• Build thought leadership content, manage media relations and develop contacts with media members, influencers, and community leaders ;
• Collaborate with the People team to deepen the employer branding strategy and support the associated execution plan ;
• Collaborate across departments, with the leadership team and the VP People to enhance internal communications ;

✏️ Content

Develop and execute a strong value-added content strategy, and ensure content is relevant for the target audience at all stages of the acquisition funnel ;
Ensure the earned media strategy is consistent with the paid media strategy managed by the growth team ;
Analyse what content is working or not in order to generate a continuous improvement framework ;
Develop and execute an event strategy as a main acquisition channel (tradeshows, in-house events and webinars) ;
Build an ambassador program and ensure social proof is infused into various content formats and into multiple channels ;
Identify innovative formats and programs to engage with our audience, test and learn ;
Set up and execute co-marketing campaigns with partners ;
Take ownership of the website content, design and production strategy, in partnership with the growth marketing team ;
Develop a social media strategy to engage with our all of our stakeholders (customers, prospects, candidates) ;
Develop employer-branding content ;

👥 Management and Leadership

Coach and grow a team of specialists in design, content, event and communications ;
Hire team members as needed ;
Clearly communicate goals to direct reports and measure their impact ;
Incorporate training and development opportunities in day-to-day ;
Lead by example and be an advocate of Trustpair’s culture ;

Why join Trustpair 👀

• Scale-up phase with career development opportunities in France and internationally ;
• Competitive package ;
• Flexible remote policy ;
• 6 weeks of paid vacation ;
• Inclusive environment with cultural diversity and parity ;
• Office located in Paris with free drinks and snacks ;
• Transport ticket or bicycle mileage compensation ;
• Health care (Alan Green) and lunch voucher (Swile card) ;
• 1 team event per month ;
• Latest in Apple’s equipment ;
• Possibility to order books for free.

MUST HAVE

• At least 8 years of experience, with a previous experience in Brand & Communication in a B2B environment ;
• Track record of constructing and activating a brand at a global level in multiple geographies ;
• Strong organisation skills ;
• Ability to cast a strategy and execute it while coaching a growing team ;
• A story-teller with stellar oral and written communication skills in English ;
• Empathy and ability to adapt to various audiences and cultures ;
• Good knowledge of media, audiences, and community-building strategies ;
• Strong ability to develop relationships within a B2B ecosystem (journalists, partners, customers) ;

NICE TO HAVE

• Technology and SaaS experience is a strong plus, but not mandatory ;
• Used to work with Key Accounts as a target is also a nice-to-have ;
• French is a strong plus, but not mandatory ;

• Call with Lead Talent Partner, Maja (30min) ;
• Experience interview with our CEO, Baptiste (60min) ;
• Case Study with our CEO and Head of Marketing (60min) ;
• Case study preparation: it should take around 3 hours of work one week ahead of the presentation. We are respectful of your time: there is no trap, we just want to see how you think and have an open discussion.
• Coffee fit with team members (30 min) ;
• Founder call with COO, Alexandre (30min)