This position is no longer available.

[USA] VP Global Marketing

Permanent contract
Boston
Salary: Not specified
Fully-remote
Experience: > 10 years

ToucanToco
ToucanToco

Interested in this job?

Questions and answers about the job

The position

Job description

What if you were the cornerstone of marketing acquisition for a high-growth, funded, data & analytics scale-up?

WHY JOIN US?

We are looking for a US-based VP of Global Marketing. Joining us you will:

  • lead a dedicated team of 8 permanent & 2 intern marketers (half American, half European) and report directly to our CEO and co-founder Charles Miglietti, based in Boston
  • leverage strong and exciting Foundations and scale them: skilled People, a strong Tech Stack and high-performing existing programs in both the EU and US markets
  • work hand in hand with executive leadership & founders
  • help position Toucan as a leading innovator in the Analytics space, with a strong focus on the US market
  • market a product with diverse business & technological applications
  • occupy an essential role in driving the success of a SaaS software and ‘Enterprise’ in Europe & in the USA

YOUR MISSIONS

  • LEAD THE MARKETING TEAM, with members in Paris & the USA, including recruiting, retention, and mentoring, as well as guiding the overall team strategy
  • OWN awareness and high intent programs and the complete Mix Marketing in the USA and in Europe
  • ITERATE & SCALE, you measure and evaluate metrics around demand gen impact
  • PARTNER with VP Product Marketing Kevin Smith, as well as the US and EU sales teams to drive conversions and pipeline growth
  • LEVERAGE a very well-integrated, state-of-the-art Tech stack: Hubspot for Marketing Automation & Website CMS, Salesforce for CRM, Toucan for Reporting

SPHERE

  • A Caring, human-first organization, healthy and simple atmosphere
  • Competitive package contextualized for experience: Fixed & Variable Individual and Collective
  • The icing on the cake: Health plan covered, 401k matching, transportation expense budget and we’ll let you choose your own work equipment (yearly device and equipment budget)

Preferred experience

PROFILE

  • 10+ years of marketing Demand Gen Experience in B2B SaaS
  • You have proven track record of driving successful awareness and high intent acquisition programs on an international level (with a focus on the the US and European markets) - you love a global challenge!
  • You have marketed multiple use cases to both IT & LoB
  • You have comprehensive knowledge of a diverse array of marketing channels so that you can provide guidance to the entire marketing team
  • You’re highly data-literate, and your recommendations and strategies are (almost) always data-driven
  • You’re proficient with Hubspot and Salesforce.com

ATTITUDE

  • You love working with product marketing and sales teams to iterate on marketing materials and competitive differentiation
  • You know how to communicate with VP and C-level, especially in Sales Roles to build strong relationships and positively influence their day-to-day
  • Creative, curious and autonomous, you are ambitious and want to play a critical role in the growth of high-performing companies

Recruitment process

THE ESSENTIALS

  • Please present us, with a few lines in your first email, on a personal success that you are happy with as a B2B marketer. No cover letter.
  • By clicking on the big “Apply” button ‘Welcome to the jungle’

ABOUT

Toucan Toco is committed to being an equal opportunity employer.

Want to know more?