What if you were the cornerstone of marketing acquisition for a high-growth, funded, data & analytics scale-up?

WHY JOIN US?

We are looking for a US-based VP of Global Marketing. Joining us you will:

• lead a dedicated team of 8 permanent & 2 intern marketers (half American, half European) and report directly to our CEO and co-founder Charles Miglietti, based in Boston
• leverage strong and exciting Foundations and scale them: skilled People, a strong Tech Stack and high-performing existing programs in both the EU and US markets
• work hand in hand with executive leadership & founders
• help position Toucan as a leading innovator in the Analytics space, with a strong focus on the US market
• market a product with diverse business & technological applications
• occupy an essential role in driving the success of a SaaS software and ‘Enterprise’ in Europe & in the USA

YOUR MISSIONS

• LEAD THE MARKETING TEAM, with members in Paris & the USA, including recruiting, retention, and mentoring, as well as guiding the overall team strategy
• OWN awareness and high intent programs and the complete Mix Marketing in the USA and in Europe
• ITERATE & SCALE, you measure and evaluate metrics around demand gen impact
• PARTNER with VP Product Marketing Kevin Smith, as well as the US and EU sales teams to drive conversions and pipeline growth
• LEVERAGE a very well-integrated, state-of-the-art Tech stack: Hubspot for Marketing Automation & Website CMS, Salesforce for CRM, Toucan for Reporting

SPHERE

• A Caring, human-first organization, healthy and simple atmosphere
• Competitive package contextualized for experience: Fixed & Variable Individual and Collective
• The icing on the cake: Health plan covered, 401k matching, transportation expense budget and we’ll let you choose your own work equipment (yearly device and equipment budget)

PROFILE

• 10+ years of marketing Demand Gen Experience in B2B SaaS
• You have proven track record of driving successful awareness and high intent acquisition programs on an international level (with a focus on the the US and European markets) - you love a global challenge!
• You have marketed multiple use cases to both IT & LoB
• You have comprehensive knowledge of a diverse array of marketing channels so that you can provide guidance to the entire marketing team
• You’re highly data-literate, and your recommendations and strategies are (almost) always data-driven
• You’re proficient with Hubspot and Salesforce.com

ATTITUDE

• You love working with product marketing and sales teams to iterate on marketing materials and competitive differentiation
• You know how to communicate with VP and C-level, especially in Sales Roles to build strong relationships and positively influence their day-to-day
• Creative, curious and autonomous, you are ambitious and want to play a critical role in the growth of high-performing companies

THE ESSENTIALS

• Please present us, with a few lines in your first email, on a personal success that you are happy with as a B2B marketer. No cover letter.
• By clicking on the big “Apply” button ‘Welcome to the jungle’

ABOUT

• Meet your future colleagues & Watch their reviews on GlassDoor
• Bonus : what our clients say about their experience with Toucan on Success Stories in video or on independent Gartner Research Platform.

Toucan Toco is committed to being an equal opportunity employer.