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User Acquisition Manager

Permanent contract
Paris
Salary: €35K to 60K
Fully-remote
Experience: > 2 years
Education: Master's Degree

TapNation
TapNation

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The position

Job description

Tapnation is looking for a User Acquisition Manager to manage and execute global user acquisition campaigns across mobile channels (Social, Ad networks, DSPs, and Others) and grow app downloads and revenues for our F2P mobile games.

In this role, you will optimize existing channels, improve operational processes and drive new testing initiatives. You will manage cross-functional projects and work closely with internal and external partners to drive a direct impact on the business.

What You’ll Do:

  • Manage day-to-day collaboration with partners to optimize campaign performance and deliver business KPIs
  • Deep dive into ongoing performance to identify and execute on improvement opportunities
  • Monitor, measure, and report on key performance metrics on an ongoing basis
  • Manage fast-paced and dynamic projects in a highly organized manner on schedule and on target
  • Collaborate with other team members to share insights and knowledge
  • Build and document best practices and processes to improve operational efficiency
  • Manage technical Ad Operations including campaign tracking, measurement, and integration

Preferred experience

  • 2+ years of experience in performing marketing/user acquisition/media buying
  • Strong project management skills and the ability to manage multiple priorities and deadlines
  • A proactive and clear communicator and a team player
  • Data-driven and Growth mindset – excellent analytical skills to analyze complex data sets to drive actionable insights and initiative
  • Ability to learn and adapt quickly to dynamic business goals
  • Self-starter and eager to take on new opportunities and projects
  • A passion for performance-driven growth marketing

Recruitment process

  • Intro call with the Lead UA: interview with Jatin to create a strong alignment on what we’ll expect from you, tell you more about the way we operate and answer any of your questions (45 mins)

  • Case: a fully remote exercise to evaluate your hard skills, followed by a video-call debriefing (2 hours)

  • Final interview: a final discussion with Vincent, CMO (30 mins)

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