Context 🦄

As the Head of Product Marketing, you take part in a complete marketing experience around every facet of the product’s journey. Working hand in hands with our Product Expansion and Acquisition teams, you are in charge of marketing our product portfolio internationally – from launch to adoption.

This means you and your team work with a cross-functional team across Product Expansion, Sales, CRM, Brand, Corporate & Affiliates Marketing, Performance, and more. In this role, you are involved with product marketing strategy from beginning to end. You understand the market, the competitive landscape, and our customers need like no one.

Know the user. Know the magic. Connect the two. ⚡

Your responsabilities 🚀

Management

• Design, recruit, build and manage the strategic and day-to-day operations of a world-class globally distributed product marketing organization that PMMs crave to be a part of to develop their skills and grow their careers.
• Create a product marketing organization that is seen as an amazing partner by all stakeholders (e.g. customers, sales, marketing, portfolio and solutions marketing, product management, customers success etc…) and deeply values iteration and feedback from these partners.

Market Intelligence

• Understand the market, competitors, industry trends and customer needs to build a persona and go to market strategy crafted for each program and product.
• Influence Product roadmap thanks to a deep knowledge of persona and the field feedback

Product Roll Out

• Define the product roll out strategy to launch new products in market as well as new features
• Build on product messaging that sets new products apart from others in the market to give them a unique selling point (Message house, value proposition, offer description guide…)
• Agree timelines and deadlines for the development of new products with Product Expansion and Inno teams
• Understand and document our buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.

Product Amplification

• Act as the primary thought leader for the products you support externally, including speaking engagements and written works
• Communicate the vision and value of new products to the rest of the business and work with Local Marketing to develop sales tools that facilitate the selling process (Sales Enablement)
• Work hand in hand with the PR Team to brief the press about existing and new products
• Work with Marketing and Brand teams to communicate on the new products and their value and how to best represent it on our website

Product usage and adoption

• Define a strategy to drive usage and adoption of our products suits amongst our clients
• Collaborate with the business to put process in place to effectively track and optimize product usage

Reporting

• Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.

Our ideal candidate has/is….😍

Market Intelligence & strategy - market trends, Customer expectations, Competitors analysis
GTM - Value proposition, Product Messaging, Communication Plan & CRM approach
Evangelization & Story telling - Internal enablement & alignment, Public speaking & thought leadership
Analytical mindset - Know the Key PMM indicators, analyze and take decisions
EN, FR and nice to have Portuguese or Spanish
Leadership - is a role model and promote innovation
Positive Mindset - manage stress and complexity with a positive attitude
Feedback - regularly seek and share feedback
Excellent verbal and written communication skills; able to effectively communicate at all levels of the organization.

Our values 🦄
We are Team-Players: We succeed as a team! Learning, growing and taking off together is what drives us on a daily basis
We are Doers: Being creative, curious, and wanting to build things with a test and learn mindset, this is who we are!
We move Fast: The ability to be organized, adaptable and innovative to keep up with technological advancements in the market!
We Stay Hungry: Our ambition has no limit, and this requires humility, questioning, and the will to always set the bar higher!
We are Ambassadors: As we are the first and daily users of our product, speaking about Swile gives us pride!
We cherish our Values: Very committed, Swilers are passionate about maintaining our culture.

Recruitment process 👫
Video interview: 30 minutes
Hiring manager interview: 45-60 min with evaluation of soft/hard skills, teamfit, background, team/job information)
Business Case: A Business Case that you will present in front of our team
Swilers interview: 30 minutes / During this stage all our Swilers can be called in and contribute to a skills assessment of candidates (focus on culture and values). Interviewers will be able to meet candidates without cognitive bias and have constructive feedback on their interpersonal skills and know-how. Involving all of our employees in the success of our hiring process is an integral part of our culture and values
Management Interview : 45 minutes
Final Round: 60 min

Our hiring process lasts on average about 2 weeks, and offers usually come within 24 hours.