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Equativ
Equativ

Marketing Data Analyst (Intern)

Internship
Paris
Salary: Not specified
No remote work

Equativ
Equativ

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Job description

👫 About the team

Helping the company be fully data-driven is not just a buzzword, it is our mission at Smart. We, the Data Analytics team at Smart, maximize Smart’s efficiency by enabling easy and permanent access to quality data, valuable insights & rigorous thinking. Our responsibility is to ensure our local and central teams, clients, and partners, make informed business decisions. To do so, we leverage huge volumes of data (Smart handles 30Bn Auctions per Day) in a state-of-the-art tech stack (AirFlow, Snowflake, Tableau…) in order to provide actionable insights to all teams at Smart!

The Media Research department is fairly recent at Smart (created in August 2021) and has already developed a lot. Its objective is to understand our inventory (its characteristics and strengths) and promote it in the best way possible to our potential clients (agencies & advertisers). It implies backing answers to clients’ briefs, building data-based marketing content, and sharing internal knowledge about our inventory’s strengths.

✏️ What you'll do

Reporting directly to our Media Research analyst, you’ll support her by working on different topics:

  • Identifying relevant data points, both internally and externally, to back the recommendations made to our clients (performance metrics, audience data, market trends…), leveraging some market-leading platforms such as Statista & GWI and internal SQL databases. 
  • Help our Demand Sales team answer briefs easily with relevant and tailor-made recommendations.
  • Work on processes to improve our knowledge of our inventory (collection of data points, media kits…) and to improve our agility (Tableau reports, query templates…)
  • Develop trainings, new reporting tools & solutions to make the Sales teams as autonomous as possible

    • 💪 About you

  • Master’s degree or higher in a relevant field (Statistics, Business, Marketing, etc.)
  • You are fluent in English.
  • You are result & action-oriented: you produce clear recommendations that can be easily understood and implemented by the teams.
  • You’re capable of understanding the client's needs to offer relevant solutions while maximizing Smart’s value proposition.
  • Technical knowledge in SQL is a must.
  • A previous experience in Market research or Analytics is a plus.
  • You have a real interest in the online Advertising market and the impact of high-performance technology in this market.
  • Basic knowledge of reporting software (Tableau) is a plus.

    • Hiring Process

  • Phone interview with our Talent Acquisition team
  • Technical test on SQL
  • Interview with our Media Research analyst
  • Interview with our Head of Analytics Operations

    • 👋 About us

    Headquartered in France, Smart employs over 420 employees in 12 countries in Europe, America, and Asia. The company is backed by private equity, led by Capital Croissance through a management buyout operation in 2019.  Smart has been awarded the French Tech accreditation in 2022, being among the most technologically innovative French businesses throughout the world.

    With the recent acquisitions of LiquidM (2019) and DynAdmic (2021), Smart accelerates its growth in three key areas - CTV & OTT, US expansion & Marketer Services.

    The company is ranked on the Deloitte Technology Fast 500 EMEA and in the Financial Times’ FT 1000: Europe’s Fastest-Growing Companies.

    Smart has been awarded the HappyIndex@Work label and is proud to be among the best companies in the ChooseMyCompany ranking, recognized for its flexible working environment.

    Smart works directly with hundreds of buyers and more than 1,000 publishers worldwide including Meredith, Insider, The Guardian, Cafe Media, Groupe Marie Claire, Le Figaro, Altice, and PlutoTV to deliver display, video, native, and rich-media ads to over 50,000 sites and apps. 

    Thanks to its holistic ad monetization platform (Adserver/SSP/Buyer Tools/DSP), brands can achieve greater efficiency through their advertising spend and publishers can act with certainty and have the control they need to provide the right blend of transaction models, channels, format (Display, Audio, Video, CTV, Mobile) and audience data to deliver true value path optimization to brands.

    Come and lead the charge with us in building a transparent ecosystem based on quality!

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    Smart AdServer is an equal opportunity employer. Equal access to employment, services, and programs are available to everyone, regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. If you require reasonable accommodation throughout the application and/or interview process, please contact the recruitment team at ta-team@smartadserver.com

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