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B2B Marketing Manager Europe - based in Paris

Permanent contract
Paris
Salary: Not specified
Starting date: December 31, 2021
A few days at home
Experience: > 3 years
Education: Master's Degree

Shopmium
Shopmium

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The position

Job description

We are looking for an experienced B2B Marketeer who is dynamic, proactive and a strategic thinker, keen to be “hands-on”, to join our fast-growing European (FR, UK & BE) mobile media business that is part of a $400M revenue NYSE-listed US business.

We specialise in the FMCG sector and our clients are all household names, like Unilever, Nestlé, Kellogg’s and many more. We’ve been experiencing great growth and are looking to enhance our B2B Marketing approach to continue raising our industry profile, be seen as thought leaders and to generate business growth leads for our sales organisations.

You will be part of our European Marketing team, have sole responsibility for B2B Marketing, reporting to our European Marketing Director and working closely with the FR & UK Country Heads and Sales teams.

Strategy

  • Draft and execute a performance measurable B2B Marketing annual plan, in line with business objectives.
  • Define & manage B2B marketing budgets.

Growth & Acquisition

  • Execute & enhance lead generation initiatives online & offline.
  • Plan & execute a successful LinkedIn strategy (paid and owned & operated) to gain visibility and followers.
  • Explore new ways of increasing Shopmium B2B brand awareness amongst CPG / FMCGs.
  • Monitor closely the ROI and KPIs of every quantitative and qualitative actions

Communication and Press Relations

  • Explore & execute the most effective ways to engage with prospective and existing clients & contacts.
  • Define and execute a PR strategy to support business objectives.
  • Create and manage events (online & offline) that support our business objectives.

Data and Engagement

  • Deepen our knowledge of existing clients and key segments.
  • Set targets and create relevant dashboards to monitor client base evolution
  • Manage and improve our CRM tool (Pardot).
  • Build and execute a CRM strategy inline with business objectives.

Content

  • Create, maintain and enrich our online B2B content for clients and prospective clients (case studies, blog articles,…) in line with business objectives.
  • Manage and update our B2B website and digital assets that display our content
  • Support our business development team with content they can share with their client portfolio.

Other

  • Manage and make effective use of a B2B Marketing intern (also based in France)
  • Innovate and build strong and powerful internal working relationships with all key stakeholders.
  • Be an integral part of French, UK and Belgian teams sharing insights, practices & learnings.
  • Establish a robust reporting process to track KPIs and ROI.
  • Embrace Shopmium business positioning and drive it to its next stage.
  • Be in tune with industry developments - adopt a test, learn and evolve style of work.

Shopmium benefits

  • Yearly bonus, up to 10% of basic salary upon achieving goals
  • Paid leaves: 25 congés payés + 9 to 12 RTT
  • 2 paid days per year for private self-development
  • 3 paid days per year for you to donate your time to charities
  • Flexible working policy with up to 3 remote days per week.
  • Tickets Restaurant (carte Swile)
  • 50% reimbursement of the Navigo card and/or of Vélib subscription (weekly, monthly, annual)
  • A great and reactive mutuelle (Alan), to which Shopmium contributes 57%
  • Team socials & Shopmium business events (Thursday Drinks, parties, fun team-buildings, etc.)
  • Opportunity to travel between Paris and London offices
  • Delicious food to try for free :)
  • Central Paris office location (Rue de Rivoli)
  • An exciting, fast-paced, opportunity-creating journey

Please submit your CV in English!


Preferred experience

  • At least 3 years experience running a 360 degrees B2B marketing strategy: content, lead generation, lead nurturing
  • Master’s degree in business or marketing, or bachelor’s degree with additional years of relevant experience
  • The role is both strategic and hands-on, whilst you have support thanks to an intern you must be comfortable working across both areas
  • Good project management and multitasking abilities
  • Analytically strong, data-driven decision mentality and comfortable using reasoning
  • Tech savvy, ability to use SAAS platforms such as an automation platform, CRM platform (Pardot preferred), BI, etc.
  • Results & ROI focused, strong sense of responsibility and follow-through
  • Experience reviewing and tracking performance across platforms
  • Knowledge of Google analytics and Google ads would be a plus
  • Fluent in Business French and English (verbal and written). The position is based in Paris and requires some travelling to our London office

About You

  • Proactive and autonomous, you like to define a B2B marketing strategy and to deploy it
  • You thrive in the freedom and creativity of this position, and have the sense of ownership and responsibility that goes along with it
  • Comfortable working in a fast-paced and dynamic team environment, you can manage several projects at the same time.
  • You enjoy working as part of a wider team to get-things-done and enhance our team play
  • Emerging leader, you have what it takes to take the step-up to management but perhaps haven’t had the chance yet, or maybe you’re there already but are looking for a change.
  • Ability to think and (re)act fast.
  • Passionate about your work – you bring energy, convictions, enthusiasm and a smile to work!

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