Specific responsibilities

As part of the Marketing team, composed of 6 people and freelancers, you will closely work with all the teams in the company, especially within the team..You will primarily be responsible for developing the tools and campaigns that Scaleflex will use to introduce and sell its product to the market.

You will be at the crossroads between marketing and product teams to embody the highly strategic integration of our solutions into various third party tools (CMS, frameworks, PIM, etc.).

Strategic approach of your role

• Contribute to the global quarterly Marketing Strategy based on the insights provided by the marketing reports.
• Develop, record, and prioritize go-to-market strategies in collaboration with leadership and Marketing & Sales team teams you ensure the product launches by choosing the right strategy, tools, methodologies.
• Define product positioning by doing a competitive analysis, product pricing, products catalog so the sales team could have a better impact on their partners and clients
• Define value proposition by defining our target buyer personas and define the right messaging and communication for all our segments and targets according to each third-party platform and feature
• Organize and structure the Product Marketing topics by scheduling the launches of new products and releases of existing products, and manage them all cross-functional implementation of the plan.

Hands-on approach of your role

• Understand and document our buyer’s process, including where they get information,
• and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.
• Create all contents (articles, videos, visuals, etc.) related to feature releases, product integrations or any other BtoD knowledge base. Don’t forget to be careful to be SEO-friendly when writing articles, or any marketing content.
• Participate in events and webinar helping clients and partners understand products better and work on Scaleflex’s attractivity
• Improve and develop new lead generation tools for the Scaleflex products in close collaboration with Growth Hacker.
• Search and screen new opportunity areas by analyzing company technology, customer requirements, workflows, market trends and competitive gaps.
• Stay tuned on Product Marketing innovations methods and tools and on our market

We are looking for someone to structure and monitor our Product Marketing approach and to be bold!
Try, measure, adjust and make decisions.

What we offer

• Dynamic work environment in a fast growing Startup
• Goldmine of knowledge in the B2B Cloud space for cross-development: you want to learn to code or to launch a web marketing campaign, no problem!
• Humble but hungry work atmosphere: to become a rockstar, you have to be surrounded by rockstars!
• Work in an international team, bases everywhere (UK, France, Bulgaria, Vietnam, …etc)
• A workplace where you can have impact and make a difference within the business but also to the web / app experience used by hundreds of millions users around the globe.

Preferred experience

Our Team is built around people with a strong entrepreneur culture and can-do attitude. We love people able to “do something out of nothing” and strive to get better every day. In order to fit with our culture, you must be/have:

• Strong background in BtoD and BtoB product marketing expertise (technical background is a big asset).
• Deep knowledge of the SaaS environment.
• Proven experience in content writing: you know how to choose the right words to convey meaningful messages.
• Work hands in hands with PO, Sales & marketing team
• Perfect written and oral expression in English, another language is an asset (French, German, Spanish, Chinese, Portuguese, etc.)

You are

• Handson
• Problem-solver
• Autonomous
• Passionate for technologies
• Thrive in complex environments

After a first intro call with the Talent Acquisitions and then you’ll meet with the Head of Marketing for 2nd round, and Scaleflex’ Founders for a 3nd round. What we expect from you is to prepare a short recommendation based on what you perceive from the Scaleflex’ current materials about features and integration. If you enjoyed it and impressed us with your analytics skills, we’ll be happy to welcome you in the team ASAP!

Interested ? Apply with your resume and a short description on how you think you can have an impact!

You think your profile doesn’t suit well but you have this feeling we could do great things together?
Send us your application anyway !