Salsify helps brand manufacturers, distributors, and retailers in over 80 countries collaborate to win on the digital shelf. The company’s Commerce Experience Management (CommerceXM) platform serves as the system of record for products, accelerates time to market for products, facilitates cross-team and cross-organization collaboration at scale, and provides the insights needed to continuously optimize product pages across channels. The result is shopper-centric, frictionless, and memorable commerce experiences. Great commerce experiences that are delivered efficiently improve brand trust, amplify product differentiation and assortments, increase conversion rate, improve profit margins, and speed time to market.

In May 2021, Salsify acquired Alkemics, and its Supplier Experience Management platform which is used by large scale retailers in Europe to discover, list, and launch products from more than 20,000 brands.

Learn how the world’s largest brands, including Mars, L'Oreal, Coca-Cola, Bosch, and GSK, as well as retailers and distributors such as E.Leclerc, Carrefour, Metro, and Intermarché use Salsify everyday to stand out on the digital shelf.

An Inclusive Place To WorkSalsify does not discriminate based on race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us at talent@salsify.com to request accommodations.

For more information, please visit:http://www.salsify.com.

Salsify is looking for a creative, data-driven Director of Demand Generation to run a team of marketers focused on digital, demand generation, events and other top of funnel activities. The goal of this organization is to be the key to driving top of funnel awareness and lead strategy. This team will be critical to driving integrated campaigns to our prospect. You’ll work closely with product marketing, field marketing and content marketing, and will be responsible for the strategy, execution and measurement of the multi-channel, top of funnel, demand generation campaigns.

How You'll Make an Impact:

• Understand the revenue waterfall and work with sales to determine conversion rates, pipeline needs and create strategies and execution
• Stay up to date on marketing/industry trends and topics that will attract new prospects
• Conceptualize, build, test and manage campaigns that utilize a variety of channels, potentially including: email nurture, paid social, paid advertising, website chat and content syndication.
• Identify new channels to reach our target audience, test campaigns and analyze effectiveness (including effectiveness of spend on paid channels).
• Work with the content marketing team to conceive and develop new offers that will attract and engage top of funnel prospects.
• Work with the product marketing team to support updated information on buying personas, use cases, and market challenges.
• Align closely with the overall marketing team to understand top of funnel metric needs around digital optimization, top of funnel emails, top of funnel content, retargeting and more
• Use analytics tools to examine success and improve campaigns on an ongoing basis.

You'll Enjoy This Role if You Have:

• 6-8 years of experience building multi-channel demand gen campaigns
• Managing a team previously
• Bachelor’s degree in marketing, communications or a related business field a plus
• Strong analytical and problem solving skills.
• Proficiency in the latest digital marketing tools, including marketing automation platforms.
• Ability to adapt to Salsify’s fast-paced environment and a passion for building relationships with internal customers.
• Experience measuring multi-touch campaign attribution

What We Have for You:

• Competitive Salary
• Equity
• 401 (k)
• Unlimited Vacation
• Full Benefits: Medical, Dental, and Vision Insurance
• Company provided Life Insurance and Short Term Disability as well as additional voluntary insurance elections
• FSA: Medical, Commuter, and Dependent Care
• Referral Bonuses

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Salsify loves a good success story and it would be our privilege to help write yours! We recognize that talent and potential come in all forms and that years of experience does not guarantee on the job effectiveness or leadership potential. Our hiring process involves recognizing a person’s achievements, subject matter expertise, and passion, not just check marks next to a job description. If you have an interest in our roles please do not hesitate to apply - we would be happy to speak with you!

Salsify’s mission is to empower brand manufacturers to win on the digital shelf.

Helping brand manufacturers to win online is what we do. Our culture is who we are. We are empowered. We are positive thinkers. We take action. We care deeply. These values have driven Salsify’s growth and earned the company numerous top workplace awards.

We are headquartered in Boston, Massachusetts and have hubs in Lisbon (Portugal), Paris (France), and remote offices around the globe. If you are excited to work in a fast-paced environment with a team that values agility, curiosity and passion, we want to hear from you!

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