Salsify helps brand manufacturers, distributors, and retailers in over 80 countries collaborate to win on the digital shelf. The company’s Commerce Experience Management (CommerceXM) platform serves as the system of record for products, accelerates time to market for products, facilitates cross-team and cross-organization collaboration at scale, and provides the insights needed to continuously optimize product pages across channels. The result is shopper-centric, frictionless, and memorable commerce experiences. Great commerce experiences that are delivered efficiently improve brand trust, amplify product differentiation and assortments, increase conversion rate, improve profit margins, and speed time to market.

In May 2021, Salsify acquired Alkemics, and its Supplier Experience Management platform which is used by large scale retailers in Europe to discover, list, and launch products from more than 20,000 brands.

Learn how the world’s largest brands, including Mars, L'Oreal, Coca-Cola, Bosch, and GSK, as well as retailers and distributors such as E.Leclerc, Carrefour, Metro, and Intermarché use Salsify everyday to stand out on the digital shelf.

For more information, please visit:http://www.salsify.com.

We are looking for a creative, data-driven Lead Generation Specialist to run integrated campaigns to our prospect strategies in the UK. You’ll work closely with product marketing and content marketing, and will be responsible for the strategy, execution and measurement of the multi-channel campaigns.

How You'll Make an Impact:

• Understand the revenue waterfall and work with sales to determine conversion rates, pipeline needs and create strategies and execution
• Conceptualize, build, test and manage campaigns that utilize a variety of channels, potentially including: email nurture, sales email/call cadences, paid social, paid advertising, events (in-person and digital), website chat and content syndication.
• Identify new channels to reach our target audience, test campaigns and analyze effectiveness (including effectiveness of spend on paid channels).
• Work with the content marketing team to conceive and develop new offers that will attract and engage prospects.
• Work with the product marketing team to support new product releases and create highly targeted campaigns to drive demand.
• Align closely with Sales Leaders and AEs to understand needs and deliver campaigns that achieve common pipeline and revenue goals.
• Use analytics tools to examine success and improve campaigns on an ongoing basis.

You'll Enjoy This Role If You Have:

• 3-4 years of experience building multi-channel demand gen campaigns
• Either Native UK and Bilingual FR OR Native FR and Bilingual UK
• Bachelor’s degree in marketing, communications or a related business field.
• Strong analytical and problem solving skills.
• Proficiency in the latest digital marketing tools, including marketing automation platforms.
• Ability to adapt to Salsify’s fast-paced environment and a passion for building relationships with internal customers (sales and BDR teams).
• Experience measuring multi-touch campaign attribution a plus!

The position can be based either in the UK or in France.

Salsify loves a good success story and it would be our privilege to help write yours! We recognize that talent and potential come in all forms and that years of experience does not guarantee on the job effectiveness or leadership potential. Our hiring process involves recognizing a person’s achievements, subject matter expertise, and passion, not just check marks next to a job description. If you have an interest in our roles please do not hesitate to apply - we would be happy to speak with you!

Salsify’s mission is to empower brand manufacturers to win on the digital shelf.

Helping brand manufacturers to win online is what we do. Our culture is who we are. We are empowered. We are positive thinkers. We take action. We care deeply. These values have driven Salsify’s growth and earned the company numerous top workplace awards.

We are headquartered in Boston, Massachusetts and have hubs in Lisbon (Portugal), Paris (France), and remote offices around the globe. If you are excited to work in a fast-paced environment with a team that values agility, curiosity and passion, we want to hear from you!

Salsify is committed to being an equal opportunity employer. We believe that diverse perspectives yield strong and happy teams. Our employees and customers win when we have a variety of opinions and experiences. If you have a disability or if there is anything we can do to make you more comfortable during our recruitment process, please let us know at talent@salsify.com.

Please see our Candidate Privacy Statement for information on the personal data we process in connection with your application.