PRS IN VIVO is a behavioural science research consultancy with decades of global expertise in packaging design research, new product development and shopper experience in an omni-channel world. They help companies understand, predict and positively influence consumer choice and drive brand growth.
Recognized as one of the leading research pioneers and innovators, they work with the world’s leading fast-moving consumer goods (FMCG) companies in food, beverage, personal care, and beauty.
Passionate about working with clients, they consult across nearly 50 countries, utilizing System 1 approaches and best in class technology including Biometric and AI to capture and interpret behavioural data.
PRS IN VIVO is on a never-ending search to find the most curious and creative minds driven to both understand (and positively influence) human behaviour. Beyond that inherent curiosity, they seek individuals who are tireless learners and believe that collaboration with colleagues – from all over the world – leads to better solutions.
They also know that diverse and inclusive environments are conducive to creativity, innovation and therefore better outcomes. That’s why PRS IN VIVO is actively striving to ensure a reflective workplace of the world that we live in. Their goal is for everyone in the company to feel empowered; with gender, race, sexuality, religion or disability never being a barrier to employee success.
PRS IN VIVO strives to be one of the most enriching and fulfilling organisations for market research consultants. They believe in creating an environment that both nurtures and challenges to ensure all of its people become the best version of themselves. With offices in 10 countries - New York, London, Paris, Toulouse, Hamburg, Frankfurt, Milan, Geneva, Shanghai, and Singapore - they are dedicated to helping clients succeed through the ever-evolving expertise, passion & engagement of their agile teams and their deep commitment to client partnership.
PRS IN VIVO is part of BVA Group. The BVA Group supports the transformation of companies through the knowledge of individuals. Ranked among the top 20 global market research companies with offices in 11 countries, BVA Group helps its clients understand an ultra-connected, increasingly complex world and a rapidly changing economy. The group operates mainly through the brands BVA (Insights), PRS IN VIVO (FMCG research), BVA Nudge Unit (Behavioral Science Consulting) and Hubicus (Quality Monitoring).