RESPONSIBILITIES 

In this role, you will:

• Develop and deliver our ambitious B2C growth marketing plan to scale OpenClassrooms’ student acquisition and retention in France, the UK and the US.

• Grow and manage our performance marketing operations delivering against our acquisition and retention targets for B2C through channels such as digital media, our partnership network, SEO, and organic capabilities including the OpenClassrooms free product.. This will include a strong focus on CRM and partnering across the business to acquire and engage across the full student and customer lifecycle.

• Develop our measurement, reporting and tracking capabilities - including working on our tracking and tech roadmap, reporting consistency and forecasting accuracy.

• Hire, manage, and empower a world-class marketing team:

  • Maintain and nurture strong employee engagement and ENPS (target at 47 in 2022).

  • Create an inclusive, dynamic working environment that brings out the best in reporting managers, and creates clear paths for staff growth and career development.

• Elevate our Marketing leadership team and partnership across the business. To be successful this person will need to partner brilliantly across the organisation working with brand, product marketing, Product and Revenue teams to define and execute on strategy and goals and deliver an integrated experience for our students and customers.

REPORTING LINE

This job will report to the Chief Marketing Officer.    

YOU WILL LOVE THIS JOB IF

• You love having a real impact, matching students and organisations to life-changing opportunities.

• You love working with numbers and defining and then exceeding ambitious targets.

• You enjoy the challenge and the details of building out a world-class performance marketing engine.

• You thrive working across a business to partner with fellow marketers , Product and Sales teams to define a strategy and drive results

• You love leading a team and inspiring those who work for you and alongside you to do their best work

YOUR BACKGROUND  

• Minimum 10 years of experience across the full range of growth marketing techniques for online services including planning, segmentation, SEO, CRM, media buying, partnerships and affiliates.

• Experience working in the fast-moving, hands-on, start-up/scale-up type of environment is advantageous.

• Strong knowledge and proven commercial success in a consumer business with an integrated sales and marketing approach.

• Experience in implementing and monitoring strong marketing analytics and efficiency, in order to measure and optimize marketing spend.

• Experience working with and managing third-party media vendors.

• Comprehensive understanding of the latest trends in marketing, digital, advertising, and CRM approaches.

• Proven people management skills across diverse geographical backgrounds and cultures, ability to establish strong relationships.

 WHY JOIN US

• A work environment and a strong culture built on agility, openness, respect, and high quality
• A competitive salary
• Health insurance (“Mutuelle”) monthly fee entirely paid by OpenClassrooms and remote medical consultations for free
• Access to professional development training sponsored by OpenClassrooms
• Pass Navigo entirely paid by OpenClassrooms
• Meal vouchers (Employer contribution at 60%, the max authorised by law)
• Access to the gym for free (Gymlib paid by OpenClassrooms)
• Unlimited days off, and after 1 year at OpenClassrooms, a 1.000€ premium once a year for 15+ days off taken
• “Remote  First” work policy
• A company MacBook

HIRING PROCESS

• The journey starts with a phone interview with a member of the Talent Acquisition team

• Then a face-to-face (virtual) meeting with Director of the department you are applying to join 

• This will then be followed by a case study to validate your practical job-related skills

• For the very final round, you will meet other teams in OpenClassrooms

• You will be asked to provide us with professional references including contact details

Intrigued? We’d love to hear from you! Apply today — we’re standing by for your resume!

Feel free to check our online course How do we work at OpenClassrooms to get the gist of who we are.

👉 OpenClassrooms is a company of equal opportunities where you can find colleagues with diverse backgrounds, age, gender, social origins, beliefs, health situation or disability. You come as you are!

👉 OpenClassrooms is a French hyper-growth company eligible for the French Tech Visa program. That means, for foreign candidates, benefiting from the accelerated procedure to apply for a "Talent Passport" residence permit. There is also a simplified "accompanying family" procedure available for spouses and dependent minor children. More information here. 

👉 Working at OpenClassrooms means joining a dynamic and stimulating team, take up challenges, meet awesome people every week, and change the world, a little bit, every day!