Can you tell marketing from advertising? Is staying on top of the latest marketing trends your daily bread? Do you consider it a worthy mission to keep abreast of or –better still – ahead of the competition? Nestlé’s Marketing department makes sure that our products are visible and that sales stay strong. Through words and imagery, but above all through original ideas, we share meaningful messages with our consumers. We focus on building brands and creating content and campaigns that inform and inspire. Fire up your creative self and join Nestlé.

MAIN PORPOSE OF THE JOB:

Understand the channel & shoppers behavior within the category, chain performance, their specific requests and transform this to a channel strategy resulting in feasible activities - channel and customer plans. Facilitate and engage actively within ICP Process.

WHAT YOU CAN EXPECT TO WORK ON:

• Deploy channel strategies on consumer, shopper and customer insights, executing POS strategies
• Define the right plans around the Category Growth Drivers & 4P's (Product, Placement, Price, Promotion) in line with the identified top commercial priorities for the business and the Zone recommendations and get the plans implemented with customers.
• Monitor competitor activities around 4P’s incl. trade promo, leaflets, sell out (Nielsen)
• Connect channel strategy and priority in line with strategy of consumer marketing. Provide shopper and channel insights as well as 4P solutions to the brands and translate knowledge into strong commercialisation of the brand plans and channel activation campaigns
• Develop a category development vision and present to customers based on Category Growth Drivers Frame.
• Initiate, enforce and lead Category Management projects and processes
• Provide category and channel/shopper insights incl. category based selling presentations to Sales - equip them to deliver excellence of execution with customers.

YOU ARE A PERFECT FIT IF YOU ARE/HAVE:

• Proven track record in category/channel management within FMCG industry either on operation or strategic level
• Excellent analytical skills with ability to find the “story behind numbers” and to present strategy so it is understood by everyone at all levels (customer, sales,…)
• Strong in fact-based negotiation (internal/external) with deepening relationship (externally / internally)
• Strong ownership and self-motivation to realize End 2 End projects, hands on approach
• Fluent in both Czech (Slovak) and English language

WHY TO JOIN US:

• We are company with open and supportive environment
• We take care about your professional development and continuous employee satisfaction (individual development plans)
• combination of home office, great canteen with donated meals, donated multisportcard and other benefits
• We can offer an interesting reward package with fixed and flexible remuneration

PLUS
1 week extra holiday, flexi days, flexible working hours, pension fund and life insurance contribution, access to Benefit Plus portal (where you can select from many leisure and wellness benefits), contribution to infant nutrition for children, possibility to use the various offer in the Prague company canteen with discount prices, Nestlé Employees’ mobile tariff program, life & work jubilee bonus and other attractive short & long term offers for Nestlé employees
Are you curios about this position? Do not hesitate to send us your CV. If you have suitable background, we will be pleased to meet you in person.

Benefits

• Bonuses
• Contributions to the pension / life insurance
• Flexible start/end of working hours
• Holidays 5 weeks
• Company catering
• Refreshments on workplace
• Contribution to sport / culture / leisure
• Occasional work from home