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Head of Product Marketing H/F

Permanent contract
Paris
Salary: Not specified
No remote work
Experience: > 7 years

MYTRAFFIC
MYTRAFFIC

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The position

Job description

Who we are?

Started in France in 2016, Mytraffic uses the power of reliable, dynamic and tangible traffic data insights (pedestrian/vehicle) in our SaaS platform to help companies take quicker and better decisions.

We already serve more than 300 customers in many different sectors (retail, real estate, consulting companies, cities…) all over Europe to help them expand their businesses, analyze or predict performances of investments, understand their customers’ habits, benchmark their results with competition…

Mytraffic is a hyper growing scale up (+130%/year) supported by a 10 Millions € Series A fundraising round with Alven and Kernel Investissements in September 2021 to finance its European expansion.

As the head of Product Marketing, your mission is to brand our product on the market to reach our targeted audience and ensure everyone understands mytraffic vision. Reporting to the Chief Product Officer, you will have to work closely with Product Management, Growth & Marketing, Sales and Account Management teams to promote our product both internally and to our customers and prospects.

Within this role, you will have the opportunity to:

- Build-up best in class processes and go to market strategy to deliver our new products on the market

- Frame our rollout process including sales enablement, collaterals definition & communication strategy

- Build the Product Marketing Practice by hiring talented individuals to join the team

- Coach individuals in your team to help them grow in their role

- Deeply understand the market, our competitive landscape and our customers 

- Use this vast knowledge to contribute to the roadmap and mytraffic long term vision

Contribute to KPIs definition, follow-up and promotion (which features are successful, which patterns lead to renewal/stickiness,...)

- Work in hand with the Marketing team to raise product awareness and adoption through our website, blog posts or even webinars

What we offer you 

- A competitive salary because our demand for excellence pushes us to recruit the best profiles

- The opportunity to spend 4 days a year on an NGO during your working time because Mytraffic’s values also consist in having a positive impact on the world around us

- Frequent team building activities such as renting a house in the countryside to spend a week together because team spirit is at the heart of our values at Mytraffic

- Development opportunities for all our employees through workshops such as “Feedback culture”, “Non Violent Communication”, “Women in leadership” (at Mytraffic, half of our managers are women)

- And as a bonus, we have great offices in the centre of Paris (75002)

You’re the perfect match if…

- You have 7+ years experience as senior product marketing manager (at least 2 years on a BtoB SaaS product)

- You’re a storyteller, you know how to captivate your audience when talking about the product

- You have experience leading growing individuals to success

- You have advanced copywriting and capacity for synthesis

- You thrive when working on multiple projects at the same time

- You empathize with the end user(s) and are a strong advocate of the user-centricity

- You are comfortable collaborating with multiple teams and know how to adapt to their various backgrounds

- You strongly believe in data driven decision-making

Recruitment Process

- 1st call with our Talent Acquisition Manager

- 1 home exercise (small video on a product you love, and you want to convince me to use it)

- Interview with our Product Managers

- Interview with our Chief Product Officer 

- Interview with our Head of Growth & Marketing,  Paul

- Final interview with our CEO

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