Senior User Acquisition Manager

Job summary
Permanent contract
Salary: Not specified
No remote work
Skills & expertise
Generated content
AI and machine learning
Google ads


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The position

Job description


Founded in 2012 by Jean-Baptiste Hironde, MWM is a global leader in developing and publishing mobile applications in creative domains, with over 600 million downloads worldwide. Recognized as the top French app publisher, we are known for our innovative approach and a touch of ‘madness’ that inspires unconventional thinking.

True to our vision of making advanced tech feel like simple magic, we are committed to transforming complex technology into intuitive, user-friendly experiences. Harnessing AI and machine learning, our apps are reshaping user experiences.

Interested? Keep reading!



  • Plan and manage UA strategy and campaigns for multiple apps,
  • Drive the performance of our campaigns using LTV and cohorts analysis, identify the most relevant signals and increase the ROAS of our apps,
  • Collaborate closely with the Creative team, benchmark a wide range of creatives and trends and continuously challenge the creative strategy for enhanced user acquisition,
  • Design innovative growth hacking strategies to acquire new users through paid or organic channels,
  • Continuously improve our internal tools in cooperation with the BI and Tech teams,
  • Lead transversal projects and coach junior team members.



    • A first experience in user acquisition or performance marketing, preferably in the mobile industry,
    • Knowledge of user acquisition platforms (Meta Ads, Google Ads, AppLovin, IronSource, TikTok, DSPs, etc.) and MMPs (Appsflyer, Adjust, etc.),
    • Creative and practice out-of-the-box thinking; have unbridled curiosity, passion, and strong critical thinking skills,
    • Ability to work concurrently on and effectively prioritize a variety of projects and can work under tight deadlines,
    • Experience in the optimization of the SKAN Conversion Schema,
    • Solid experience in data-driven decision-making & A/B testing,
    • Fluent in English, knowledge in French is a plus.

    LIFE @ MWM

    🎨 A mission: Unlock Human Potential - We believe in the limitless potential each individual holds, and our commitment is to develop tools and experiences that help reveal it by turning 'mad ideas' into reality and leveraging disruptive tech.

    🚀 A vision: Make Advanced Tech Feel like Magic - We are committed to transform the complexities of disruptive technology into intuitive, user-friendly experiences that feel as effortless and enchanting as magic.

    🔥 An ecosystem: Scale-up in full growth, profitable for several years, we evolve in a consumer market with almost unlimited potential. Whether collaborating with DJs such as Martin Solveig and DJ Jazzy Jeff or working closely with tech giants such as Google or Apple, our universe is rich and varied!

    🙈 A relaxed and motivating working atmosphere: free gym on the premises, fresh fruits, snacks and drinks available. Every month, a visit from the hairdresser, manicurist and physical therapist in the office. A relaxation and games area, a personal parking space, meal vouchers and lots of afterworks & events.

    An attractive remuneration package including among other things a profit-sharing bonus and a company savings plan - not to mention numerous career opportunities!



    1. HR interview with Charles Perrot, COO (30min - visio call)
    2. Use case (asynchronous)
    3. Debrief Interview with Josselyn Mona, Lead User Acquisition (1h - video call)
    4. Final interview with Jean-Baptiste Hironde, CEO (1h - on-site)
    5. Welcome 🎉 !

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