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Paid Acquisition Specialist

Permanent contract
London
Salary: Not specified
Fully-remote

Livestorm
Livestorm

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Questions and answers about the job

The position

Job description

As Livestorm is growing rapidly, our team is aiming to optimize existing and expand paid acquisition channels to better address our wide range of potential markets. Therefore, we are looking for a Paid Acquisition Specialist who is knowledgeable about performance marketing ads.

As Livestorm’s Paid Acquisition Specialist, you’ll be joining the Growth team to implement, monitor, measure, optimize campaigns and tracking across different channels, focused mainly on Google Search. You’ll have a focus on performance marketing. You’ll manage a budget of +$100k/month, with a close eye on ROAS.

You’ll work alongside fellow Growth Managers and the Website Squad to craft end-to-end campaigns, and will be reporting to Brillixa, the Growth Manager - Paid Acquisition.

While Livestorm has headquarters in Paris, we are a remote-first company. In fact, the members of our team are located between Paris, Bordeaux, and more, so we are looking for the best talent, no matter where you live.

In this role, you’ll be responsible for:

  • Implement, monitor, and optimize paid search campaigns according to the strategy defined together with your manager (with a strong focus on Google Ads and Bing)
  • Improve main KPIs on a recurring basis on campaigns by cleaning/adding new keywords, optimizing audience, optimizing bid strategy.
  • Update existing assets (ad copy, banners, landing pages) and create new personalized ones based on campaign intent and targeting, in collaboration with the Marketing and design team
  • Report on the performance of your campaigns and landing pages. Run A/B tests to consistently improve conversion rate.
  • Collaborate with the ad agency for weekly sync, notes, and reporting
  • Benchmark and always be on the lookout for new trends and paid acquisition news
  • Improve our alerting system in order to identify misbehavior in all ad accounts, quickly
  • Be proactive on complaints if the brand is used on a competitors text ads

Preferred experience

For this Paid specialist role, we are looking for someone with the following experience:

  • 2-4 years of experience running paid acquisition campaigns
  • Be fully comfortable with implementing end-to-end campaigns on Google Ads and Bing Ads
  • Strong English level mandatory (our team is diverse and you will exchange with non-french native speakers on a daily basis)

Confidence can sometimes hold us back from applying for a job. But we’ll let you in on a secret: there’s no such thing as a ‘perfect’ candidate. So however you identify with yourself and whatever background you bring with you, please apply if this is a role that would make you excited to come into work every day.

What it is like to join Livestorm and the Stormies:

🗺 Work from anywhere you want:

  • 🏡 Home (participation for equipment and costs, according to our expense policy)
  • 🏢 Paris office (snacks, drinks, afterworks…)
  • 💼 Coworking space (covered up to €300 including VAT per month, or local currency equivalent)
  • 🚉 Business trips are covered (according to our internal T&E policies)
  • 🚲 Sustainable mobility package for daily trips to go to work

🎉 Cheer up your Stormie life:

  • 🎿 Off-sites twice a year
  • 🕹 Weekly activities (online board games, riddles…)
  • 👐 Team building events
  • 🗣 Monthly Talking times

💙 Take care of yourself (with Moka.care)
🤝 Participate in our referral program

And also, benefit from:
🌍 All legal and mandatory benefits from your work country for EOR contracts.
🇫🇷 All French legal benefits for French contracts: €9 of lunch vouchers with Swile (covered at 50%), health insurance with Alan (covered at 50%), transport subscription to go to work (covered at 50%), and CSE with cultural & sport activities via Leeto.

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