We’re looking for a Product Marketing Manager with a proven track record to join lempire with 100% focus on lemlist, our most popular product.

In this role, your main focus will be driving user retention, conversion rate optimization (from free trial to paid users), in-app optimization, as well as producing content for product launches and feature education.

You will work directly with our Head of Growth, Vuk, and Product Manager, Robin.

Phase 1 : week-1 (Onboarding)

• Full lemlist audit, understand our target audience, and current product roadmap
• Understand how different audience profiles use lemlist and how their funnels look like
• Start working on the action plan for Product Marketing going forward

Phase 2 : week-2 to week-3 (Communications)

• Implement improvements to our current onboarding flow
• Execute product marketing updates to our user base and suggest changes
• Implement improvements to our current feature campaigns and in-app notifications

Phase 3 : week-4 & ongoing (Product marketing)

• Develop an action plan with Robin and Vuk, and prioritize product changes that have biggest ROI
• Start executing and preparing infrastructure and content materials for feature launches

Additional information

Our focus with perks and benefits is to offer everything teammates need to do their best, healthiest work and keep developing their craft.

💰  Competitive salary

⛺️  Where you live and work is totally up to you - we do have an office in Paris if you enjoy life at the office 🇫🇷

🏝  Vacations: 25 days per year

📈  Profit sharing: When lempire wins, all team members share the profits

💻  Gear: Get a laptop + tools and equipment you need for your job

✈️  Team building: We all meet twice per year at really cool places around the world

🤓  Bat(wo)man fund: Your dedicated budget for learning and development

You are curious and have a track record in product marketing and user retention. Your copywriting skills and written English are top-notch.

• Educate lemlist users on how to use different features to achieve their goals
• Own the naming, positioning, and messaging for new product launches
• Create content for product and feature communications across website, community, newsletter, etc
• Execute in-app product optimizations, wording within the app, and A/B testing
• Monitor user behavior and build lifecycle triggers to increase conversion rates
• Build and refine user personas based on customer research and interviews
• Analyze data and feedback to report the impact of product marketing activities

Nice to have

• You’ve used lemlist in the past and you know the ins and outs of the product
• You’ve watched “The Office” multiple times and can understand jokes from Friends (happening regularly in our marketing team)

1. Online application & screening (your CV must be in English). Please add a short video (30 secs is enough ;) ) to introduce yourself and tell us why you’re applying for lempire
2. Interview with Simon, our Head of People & Culture
3. Interview with Vuk, our Head of Growth
4. Product Marketing test (show us how you think)
5. Get together (virtual) with our growth marketing team
6. Interview with Guillaume, our CEO and Co-Founder

To join lempire, all you gotta do is crush these six steps. :)

P.S. This is the team you’ll be joining

Meet the marketing team