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Lemon Way

Lemon Way

Content & Lead Generation Officer

  • Permanent contract 
  • Starting date:  
  • Paris
  • Occasional remote authorized
  • Master's Degree
  • > 6 months

The company

Lemon Way

Lemon Way

  • FinTech / InsurTech
  • From 50 to 250 employees

The job

Content & Lead Generation Officer

  • Permanent contract 
  • Paris

This position was filled!

About

French #Fintech Lemon Way is a European accredited Payment Institution for the new economy and operates over 29+ countries.

Based in the center of Paris (Sentier district), Lemon Way processes payments for marketplaces and crowdfunding platforms, by providing duly compliant payment services: KYC, crediting, fraud detection etc.
At Lemon Way, we also secure funds and payments through a high-standard and super-performing SaaS product fully adaptable to our customer needs.

Job description

In order to support the company through its significant growth, we are looking for a talented Content & Lead Generation Officer.

As a key member of the #Marketeam, you are responsible for implementing our Lead Generation and Lead Nurturing strategies. Under the operational supervision of our Digital Marketing Manager, your daily life is structured around the following missions:

Lead Generation & Nurturing management:

  • Development of qualified prospecting bases to supply our sales pipe
  • Produce landing pages to distribute lead generation content
  • Configure a set of nurturing scenarios to develop our notoriety and convert our leads into MQL (Marketing Qualified Lead)
  • Collaborate closely with the SDR to make sure leads are properly qualified, building marketing automation scenarios to assign leads to the sales representatives in charge of following them
  • Improve the lead scoring process in accordance with analytics
  • A/B testing
  • Conduct follow-up reporting on all lead generation & nurturing actions
  • Development of paid acquisition channels: planning, implementation, performance analysis and optimization recommendations for campaigns (SEA, Social Ads, etc.)

Content & community management:

  • Participating in the production of contents: white papers, webinars, social network content, blogs….
  • Configure the operational implementation of content publication and their publication on social networks according to the editorial schedule
  • Management of our community in accordance with the defined editorial schedule
  • Reporting and performance analysis

Preferred experience

Desired skills

  • You have excellent communication and writing skills both in French and English. Spanish or Italian is a real plus!
  • Precise, rigorous and data-driven, you pay great attention to detail
  • Energetic, enthusiastic, with a strong team spirit (and big sense of humour 😉), you know how to work with marketing, sales, and product teams
  • You are autonomous and proactive: you don’t hesitate to roll up your sleeves to turn your ideas into reality
  • You are ideally familiar with Wordpress, Plezi & Hubspot
  • You have a ROIist approach and you are familiar with marketing automation tools
  • Multitask & organized, you are a fintech and payment ecosystem lover
  • HTML and CSS knowledge is an asset

Experience

  • Experience in developing inbound marketing & paid campaigns, (Adwords, SMO)
  • You have a previous experience in a fast-growing company, ideally in a BtoB environment

PRACTICAL INFORMATIONS

  • Contract type: CDI
  • Location: Paris-France – 8 Rue du Sentier
  • Start Date: July 2020

Meet the Lemon Way team

Lemon Way

Lemon Way

Content & Lead Generation Officer

  • Permanent contract 
  • Starting date:  
  • Paris
  • Occasional remote authorized
  • Master's Degree
  • > 6 months
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