Reporting directly to the Marketing Manager, your mission will be to help strengthen Lemon Learning’s image as an expert in its market and to increase awareness. As Lemon Learning is looking to expand and reach a global market, this position is a unique opportunity to take ownership of our global content marketing strategy (excl. France).

In addition to your natural intuition for outstanding content, strong curiosity and love for the details that make excellent brand storytelling, you also have great people skills as you will be working with both the marketing team in France and the international sales team.

The placement can be 100% remote or Paris-based, depending on your location.

Your assignments will be as follows (non-exhaustive list):

CONTENT MARKETING

• Implementation and deployment of a content strategy for English-speaking countries in collaboration with the Marketing Manager
• Creation and/or adaptation of content for our website (videos, case studies, landing pages, etc.)
• Content creation on our channels (blog, social networks, webinars, etc.) and on external platforms (Medium, Quora, etc.) to increase our brand awareness and improve the referencing of our site

SEO / SEA

• Recommendations of new keywords on which to position ourselves
• SEO optimizations on our website
• Development of a netlinking strategy (including guest blogging)
• Monitoring of Google Ads campaigns

OTHER

• Generation of customer reviews on different app comparison platforms
• Support to the international sales team in the creation of sales materials, adaptation or creation of content in English, etc.

Onboarding and coaching are fundamental to our method:

Phase 1: 0-1 month

• You understand what we do, who our targets are, how we work
• You identify your priority content projects
• You design a semantic cocoon and write your first SEO-friendly content for our website and blog

Phase 2: 1-3 months

• You produce content on a regular basis
• You ensure existing content is consistent across all channels

Phase 3: 3-6 months

• You identify visibility opportunities for Lemon Learning (guest blogging, sponsored content, software vendors platforms, etc.)
• You generate first leads through inbound marketing

At the crossroads of market and sales, this position is for you if you have:

• A native level of English
• Marketing / Advertising / Communication related degree and 1-3 years experience
• An excellent command of written English (impeccable spelling and grammar)
• A strong interest in B2B marketing, SaaS companies, startups… with a good understanding of the digital environment
• A great curiosity, a lot of energy and a real work ethic

Above all, you are ambitious and are not afraid of challenges!