Today we have two main products:

Legal Research in International Law: Democratize access to international legal resources.

Jus Connect: a legal professional network to democratize access to visibility and data-driven profiles for legal professionals to empower their professional success.

You’ll define & lead the acquisition strategy alongside the head of marketing.

The head of acquisition role at Jus Mundi is crucial since 70% of traffic is organic (thanks to our open access) so we are a high-volume site requiring technical acquisition strategies.

We want to unlock the full potential of our SEO & base our acquisition strategies around it given the high volume of visitors. The potential is pretty incredible 🤘

Are you ready to double down our traffic & help us reach new levels of acquisition? 🏎💨

What you’ll do at Jus Mundi

SEO:

• Optimize SEO on a daily basis on Jus Mundi to improve our SEO
• Website optimization & technical implementations like index-management, monitoring logs, crawls, internal linking to support SEO;
• Discover SEO keyword & backlinks opportunities. Implement audience targeting strategy, build-out SEO content roadmap, establish processes, work with content marketing, execute on short term/long term plans.
• Monitor SEO news and trends to stay ahead of the acquisition curve

Acquisition

• Boost international inbound acquisition and steadily increase organic traffic through content with video, social, emails, etc.
• improve the conversion rate to ensure traffic translates into quality leads. & user experience in both in the access to our services (product tours, presentation, etc.) and leverage our content on the blog (reports, articles, whitepapers).
• Own the customer acquisition through Paid Social, SEO, PPC to drive inbound leads. Design CRM programs to ensure effective targeting and acquisition.
• Tracking & managing the acquisition budget: determine the best allocation per channel, per country, per period.
• Collaborate with the Sales team: Launch specific acquisition campaigns on all channels in order to target specific market audiences to support the sales team.

Monitoring

• Set the metrics to measure channel effectiveness and optimize efforts to prioritize resources. Continually test and learn, recommend new channels, acquisition approaches, and A/B tests.
• Create high-quality performance reports containing conversions, user behavior, ranking development, and build an action plan based on it.

Must-haves:

• 5 years of experience in international acquisition role in a fast-growing B2B Saas environment. Legal Tech experience is a plus.
• SEO-focused traffic acquisition experience & knowledge of SEO tools (Search Console, Screaming Frog, ahrefs, Spyfu, Sistrix) and web analytic tools (Google Analytics, Google tag manager).

What we are looking for:

• You have vision to build the funnel, building & maintaining the full acquisition pipe
• Experience in scaling the acquisition team
• You thrive in a fast-paced environment.
• You are entrepreneurial, collaborative, data-driven, and scrappy
• You are excellent at execution and get stuff done consistently, with high quality
• Collaborative but autonomous when required. Understand how to rigorously prioritize growth & acquisition decisions
• An inordinate love ❤️ for data and metrics
• Jus Mundi’s values are in-built in you

Company Perks and Benefits:

• 💰Competitive salary & equity
• 🏖 5 weeks of vacation
• 🍼Paid parental leave
• 🩺 A great complimentary private health insurance (Alan paid 100% for the employee and their children by the company)
• 🚊50% of public transportation reimbursed.
• 🍴Personal credit card to buy lunches during the week (Swile)
• 😍 Every quarter we organize a company-wide summit to discuss strategies
• 🏢 Remote policy (2x at the office per week)
• 🌍 Travel (work abroad) policy: you can live and work 1 month from where you want across the globe.
• ✈️ Relocation Package (to Paris, France)

Why us, why now?

We are structuring our organization to scale. There is a lot to do with high levels of ownership and freedom. This job is an opportunity to make a real impact so 💯 job satisfaction!

Confidence can sometimes hold us back from applying for a job. But we’ll let you in on a secret: there’s no such thing as a ‘perfect’ candidate. So however you identify and whatever background you bring with you, please apply if this is a role that would make you excited to come into work every day.

Recruiting process

• Screening call
• Interview with the Head of Marketing
• Meet the Team
• Meet the founders/top management