ABOUT SOPEXA

International Communication Agency //
#Foods #Drinks #Lifestyle #DigitalStrategy #Communication #SocialMedia #Marketing #O2O #PR #Events #Trade

International Communication and Marketing Agency dedicated in F&B and Lifestyle, SOPEXA Agency is collaborating with companies, brands, communities, and institutions in their development and strategy of communication and influence.

With its 250 multi-cultural experts located in the markets, listening to trends and close to local prescribers, it intervenes in 63 countries through consultancy and tailor-made strategies, Digital & Social Media Activation, Shopper Experience, PR & creation of brand content & Events.

MISSIONS

Under the responsibility of the Agency Director you will:

Design and implement the management of the business strategy defined with its hierarchy. Lead the development of marketing / communication strategies and monitor the implementation of 360 ° action plans for clients or new budgets. Optimize the organization of the teams. Pilot and implement business development.
To guarantee the control of the net margin of the projects, of their profitability and to ensure the satisfaction of the customers.

Commercial

• Define and implement with its hierarchy the necessary means to achieve the objectives (profitable construction of projects, gross and net margins).
• Manage the commercial activity and follow its main indicators using the group tools.
• Manage and develop your client portfolio and prospects.
• Represent the Agency with clients and make customer presentations.
• Lead, develop and negotiate customer contracts.
• Ensure regular reporting to its hierarchy on the net profitability of campaigns.
• Establish and implement the strategic thinking of the various communication programs of his team by encouraging the emergence of new ideas.

Production

• Manage the organization of campaigns and the choice of subcontractors
• Coordinate the implementation of customer action plans and guarantee the quality of the result.
• Optimize the production margin / net margin.
• Coordinate monitoring and identify 360 ° business trends and / or technical expertise, including digital.

Budget Management

• Supervise, control and control budgets.
• Ensure budget tracking of online campaigns with fixed net profit targets.
• Manage the net profitability of campaigns and determine, possibly with its hierarchy, corrective actions to implement.
• Ensure compliance with the legal rules of the projects
• Check and ensure the budgetary performance of his team.

TECHNICAL SKILLS

• Strong skills in strategic marketing & Communication
• Knowledge of digital marketing & shopper marketing
• Good capacity in client / supplier negotiation
• Business oriented with strong capability to identify new opportunities
• Knowledge in tendering procedures
• Expertise in management
• Conduct multiple projects
• Knowledge of the agro-food environment (including sectors and products)
• Budget management
• Creativity techniques

PERSONAL SKILLS

• Enthusiasm and energy
• Intellectual scope and hindsight
• Relational skills
• Mastery of speaking in public
• Commercial sense, commercial posture
• Strength of conviction
• Good resistance to pressure
• Initiative
• Creativity
• Pragmatism
• Sense of analysis and synthesis
• Languages Skills: English (Fluent), French is a plus.