Head of Growth

YOUR ROLE @GLOBAL MARKETING TEAM

Our mission is to help people going out, safely, easily and in a friendly way!

Because we’re enthusiastic about our product and truly convinced of being the most affordable and fairest mobility solution, we aim at telling people we can propose the best experience, and let them feel we truly care about them, so that they spread the word and grow a large community of friendly people.

— As part of the Global Marketing team and reporting into our CMO, you will be responsible for defining our Growth Marketing plan across all markets (10+ countries in Africa and Europe), with a focus on Driver & Passenger Acquisition and CRM. You will manage a growing yearly budget and execute a strategy that will involve strong technical, creative and strategic thinking. You will be collaborating with Analytics, Operations, Marketing, Brand, Engineering, and Product teams.

WHAT YOU'LL DO

Your missions will mostly consist in being a talented manager who will lead by example, defining Heetch’s growth strategy, and you will use your excellent communication skills to ensure teams are aligned to imagine great campaigns that will deliver business results.

Strategy:

• Define and implement the Growth strategy in France and internationally, on all stages of the funnel, and for both Drivers and Passengers, through high-impact marketing and growth techniques.

• Oversee the entire user funnel from acquisition through activation, engagement, retention, and revenue.

• Deeply understand our passengers & drivers, see what keeps them on the platform, what makes them more engaged, and what makes them churn.

• Identify new growth opportunities and channels (paid acquisition, offline acquisition, referral, loyalty programs…), and test it.

• Own a growing yearly budget that you will allocate depending on marketplace  dynamics in all countries, working with marketing intelligence teams.

• Test, measure and adjust our strategy through an iterative data-driven approach (leads management & cost per lead, cost per install, cost of acquisition, lifetime value, product experiments...).

• Analyze your competitive landscape and find new ideas that will unlock growth.

• Define processes and ways-of-working to establish Growth as a core company capability.

• Build a vision and frameworks around mix-media modeling logics, including performance marketing initiatives, brand awareness, competitive intelligence and promotional activity.

Management:

• Structure and develop the Growth team (10 people).

• Facilitate and ease cross-teams projects, establish alignment within the wider organization and make things happen!

• Build the team’s roadmap and be accountable for the delivery of your projects. Align your team and prioritize and focus on what matters.

• Set objectives and key results of your team members on a regular basis, ensure objectives are met, and adjust if necessary.

• Constantly support your team in building cases so that stakeholders are fully aware of any problem's nature and context, and helping them sort out simple to complex problems.

• Develop each team member’s knowledge and skills and make them grow along the company.

Operational:

• Challenge and improve our tracking & attribution ecosystem to improve our paid marketing initiatives (Facebook, Snapchat, Google…) with our Head of Acquisition.

• Collaborate with our Head of CRM, Product and DataScience teams to continuously improve our CRM technology (Braze), tools and processes, and contribute in the improvement of our experimentation frameworks.

• Participate in the selection of media partners/agencies/martech stack for acquisition and CRM efforts, while staying the privileged point of contact for our main partners.

• Work closely with Brand & Design teams to deliver astonishing experiences and value to our future and existing customers, and maintain a strong and consistent brand identity across all touchpoints. 

• Report on your collective team’s OKRs in a timely manner, with stakeholders and top management teams.

• Be responsible for performance against key top-line business KPIs including CAC, frequency of usage, and retention.

WHO WE ARE LOOKING FOR

• 6-7+ years experience, preferably in a high growth company

• Proven experience in creating and implementing growth strategies that significantly increase user acquisition and retention

• Proven experience managing and growing a team

• Experience owning and managing a budget, creating forecasts and models for program performance and costs

• Leader: you demonstrated ability to lead and influence teams and work cross-functionally in a highly collaborative environment

• Demonstrated track record in growth experimentation and funnel optimization

• Strong analytical background, you’re driven by data

• You enjoy diving deep into the data to solve problems and understand the details

• Strong oral and written communication skills

• Creative: You find innovative ways to solve complex problems

BONUS if:

• You have prior exposure to startup environments

• You’ve already worked on mobile CRM, and have experienced Braze, or alternative tools, and/or MMPs such as Adjust

• You’ve already used a CRM such as HubSpot 

• You’ve already worked with standard Business Managers (eg Facebook, Google, Snapchat…) and Analytics Tools (eg Google Analytics, Mixpanel..)

• You have some experience in project management and you can manage multiple projects at various stages in one time

• You’re a Heetch user

• You are an explorer

🚘 Why would you join us?

• The opportunity to grow very fast, along with the structure

• You are taking part in an adventure that could change mobility

• As a growth leader, you will have (and see) a clear impact in opening, and making new countries grow fast

• Regular team events (lunches / dinners, off-site, seminars)

• Other advantages: Heetch credits, gym member discount, Happypal credits, health insurance

• And finally, you join a close-knit team of colleagues who are as cool as they are competent

🌈Heetch embraces diversity and equal opportunity for everyone 🌍 We provide a safe and inclusive work environment. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. 

For non-European citizens, a valid working visa for France is required to be eligible for the role.

Heetch SAS is collecting your personal data (identity, contact details, academic background, professional experience and optionally a covering letter) for the processing of your application to our job offer, based on your consent.

Your personal data will only be accessible to our hiring team, our co-founders, and the manager of the position you are applying to. In addition, data are stored by our processor in order to use its applications tracking system. Your data may be stored outside of the EU/EEA but are protected by appropriated safeguards.

Your data are stored for a maximum duration of two years. If we do not reply to your application, you allow us to store your data during this term in order to potentially contact you for another position within our company or affiliates and subsidiaries.

You have a right to access to your data, to rectify them, under some conditions to erase them, and to limit the processing. Also, you have a right of portability on your data. In addition, you may revoke your consent and we shall stop processing your data. Eventually, you have a right to define directives about the fate of your data if your death should occur. 

For more information about your rights, please see our privacy policy.