Head of CRM

YOUR ROLE @GROWTH MARKETING TEAM

Our mission is to help people going out, safely, easily and in a friendly way!Because we’re enthusiastic about our product and truly convinced of being the most affordable and fairest mobility solution, we aim at telling people we can propose the best experience, and let them feel we truly care about them, so that they spread the word and grow a large community of friendly people.

— As part of the Global Marketing team, you will be responsible for improving and executing the passenger and driver relationship strategy in order to improve activation, retention and reactivation of our drivers and passengers across all of Heetch's markets (France, Belgium, Algeria, Morocco, Angola), with the mission to scale our CRM programs to the next level. Executing this strategy well will involve strong technical, creative and strategic thinking as you develop ways to engage users across all our markets. You will be both hands-on and collaborating with Analytics, Operations, Brand, Engineering, and Product teams. Ideally, you're equally a growth marketer, a business analyst, and a business strategist, who always starts from the customer all the way back to CRM programs and campaigns. We're looking for someone who gets out of bed every day thinking about new ways to grow the business.

WHAT YOU'LL DO

Your missions will vary from the strategic to the operational. You will use your excellent communication skills to ensure that Heetch can produce campaigns that generate real business value.

• Own the user lifecycle from end-to-end, from start of the application through to retention, loyalty and reactivation.

• Deeply understand our passenger & drivers, and see what keeps them on the platform, what makes them more engaged, and what make them churn.

• Be responsible for performance against key top-line business KPIs including frequency of usage and retention.

• Manage a small but potentially growing CRM team to achieve business targets and help in delivering compelling campaigns and value to our users.

• Work hand-in-hand with UA managers and Head of Growth to build a consistent acquisition to retention strategy.

With the help of the Operations and the Brand teams, develop the CRM strategy to make users fond of Heetch.

• Own CRM budget and manage creative and technical resources to ensure objectives are met

• Lead by example by building, testing, approving, sending and running impactful CRM campaigns and automations by email, push notifications, in-app messages, and other channels.

• Be a champion for high quality campaigns with great brand, tone and customer-centric value

• Deep dive into data insights, and help develop the analytical frameworks and metrics to measure performance, understand key variables, and improve campaign effectiveness.

• Collaborate with Product and Engineering to continuously improve our CRM technology (Braze), tools and processes.

• Build from scratch and lead a team of talented growth marketers, helping to define priorities, develop analytical capacity, run experiments and maximize the potential of each member of the team.

WHAT DO YOU NEED?

• 6-7+ years experience with at least 2-3 years in Growth Marketing, preferably in a high growth company

• Experience using Customer Engagement Platform (Braze, Iterable…), multichannel and mobile messagings

• Proven experience in creating and implementing growth strategies that significantly increase user retentionProven experience managing and growing a team

• Experience owning and managing a budget, creating forecasts and models for program performance and costLeader: you demonstrated ability to lead and influence teams and work cross-functionally in a highly collaborative environment

• Demonstrated track record in growth experimentation and funnel optimization

• Strong analytical background, self-sufficient with SQL and reportingEnjoys diving deep into the data to solve problems and understand the details

• Expert at project management, able to independently manage multiple projects at various stages at one time

• Strong oral and written communication skills

• Creative: You find innovative ways to solve complex problems

• You don’t fold under pressure; in fact, you thrive in a fast-paced and challenging environment.

BONUS if:

• You have prior exposure to startup environments

• You’ve already worked on mobile CRM, and have experienced Braze

• You have some coding knowledge (eg HTML5, CSS3…)

• You have some experience in project management and you can manage multiple projects at various stages in one time

• You’re a Heetch user

• You are an explorer 🚘

🚘Why would you join us?

• The opportunity to grow along with the structure.

• You are taking part in an adventure that could change mobility.

• As a marketer, you will have (and see) a clear impact in opening, and making new countries grow fast

• Regular team events (lunches / dinners, off-site, seminars)

• Other advantages: Heetch credits, gym member discount, Happypal credits, health assurance

• And finally, you join a close-knit team of colleagues who are as cool as they are competent

🌈Heetch embraces diversity and equal opportunity for everyone 🌍 We provide a safe and inclusive work environment. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. 

For non-European citizens, a valid working visa for France is required to be eligible for the role.

Heetch SAS is collecting your personal data (identity, contact details, academic background, professional experience and optionally a covering letter) for the processing of your application to our job offer, based on your consent.

Your personal data will only be accessible to our hiring team, our co-founders, and the manager of the position you are applying to. In addition, data are stored by our processor in order to use its applications tracking system. Your data may be stored outside of the EU/EEA but are protected by appropriated safeguards.

Your data are stored for a maximum duration of two years. If we do not reply to your application, you allow us to store your data during this term in order to potentially contact you for another position within our company or affiliates and subsidiaries.

You have a right to access to your data, to rectify them, under some conditions to erase them, and to limit the processing. Also, you have a right of portability on your data. In addition, you may revoke your consent and we shall stop processing your data. Eventually, you have a right to define directives about the fate of your data if your death should occur. 

For more information about your rights, please see our privacy policy.