Your mission as a Growth & CRM Specialist at Groover will be to manage & activate Groover’s customers and curators database to ensure recruiting and engaging them in line with Groover’s values

• Define and Deploy the Growth & CRM strategy roadmap for France and Abroad in order to build engagement and loyalty with our artists

• Drive the planning & implementation of CRM activity, ensuring coordination with key stakeholders ensure workloads & deadlines are managed efficiently
  > Define and implement relevant customers segmentations
  > Ensure consistency in graphics and wording for all email activations
  > Ensure curators database management and activations
  > Help with inputs on Groover monthly newsletters production
  > Hugely increase global customer database

• Increase our reach and engagement : build and drive test and learn programs to develop & optimise CRM best practices, measure against key CRM KPIs to drive improvements across CRM performance

  >Test, learn, iterate, empower people to drive efficient growth through qualitative A/B testing.
  >Improve Customer Lifetime value understanding
  >Increase opted-in database customers activation
  >Increase average customer basket & lifetime value

• An Expertise with CRM opt in collect, activation and database segmentation (Must Have)
• A past experience in E-commerce business in a fast moving environnement and already worked with Tech, data and product Teams (Must Have)
• A strong experience with CRM / Customer Engagement tool (Customer.io Intercom & Segment) features optimisation and usages (Must Have)
• Be comfortable with data targeting, segmentation & analysis - pulling it, manipulating it and interpreting it, conduct post campaign reporting, pulling out the most interesting lessons and using these to guide future ideas (Must Have)
• Expertise on multi levers activation techniques and funnels (messenger platforms, mobile, email, innovative levers etc..) (Must Have)
• A Fluent in French and English (Must Have)
• An highly computer literate with (Nice to Have)
  > HTML familiarity (preferable)
  > CSS (preferable)
• A passion for music and/or experience related to music (Nice to Have)

1. Phone Screen : Eugénie, Head of Talent (45min)
2. Home Challenge (2/3H)
3. Debrief Home challenge and Experience meeting with Timothée, Head of Customer Growth & Operations (1H)
4. Culture fit Meeting with Dorian & Romain, Co-founders (1H)

Benefits :

• A remote-friendly environment and a Great office in the center of Paris 11arr with flexible working Hours
• BSPCE Offered
• 10-12 RTT / Year
• 50% Transports Fees
• Swile Card for Lunch (10euros / Working Day)
• Alan (Health Insurance)
• Many opportunities for Career Development (Conferences, Learning, Coaching)
• Team events: OKRs presentation and strategic all hands all quarters, Concerts, Family diners on • • •Thursdays, yearly team event (G-days) once a year
• Cultural Expenses : 400 euros per Year to Cover your Cultural Expenses (Theater, Concerts, Books, Netflix etc.)
• “Meet our Ambassadors” Program: You can work remotely where a Groover ambassador is located; New York, Londres, Bologne, Rio, Madrid, Barcelone etc. (500 euros offered to cover expenses for travels, housing and co-working)