This position is no longer available.

Performance Marketing Manager

Permanent contract
San Francisco
Salary: Not specified
No remote work

Gorgias
Gorgias

Interested in this job?

Questions and answers about the job

The position

Job description

Gorgias helps e-commerce companies deliver excellent customer service at scale. We integrate email, live chat, voice, Facebook, Instagram, and SMS with Shopify, BigCommerce, and Magento.

Our product creates a unified customer profile by combining emails, live-chat, and social-media messages with e-commerce data such as purchase and delivery info. Combining all this data in a single application makes customer service more efficient and just better. Another fortunate side-effect is that some requests are completely automated using machine learning. 💬 + 📦 = ❤️

We've been around since 2015, and we're serving over 9000+ e-commerce businesses, including Steve Madden, Timbuk2, Decathlon, and Sports Illustrated.

Our revenue grew by 80% in 2021 after we raised $25 million Series B in December 2020. We doubled our global team and we accelerated our progress towards our mission to transform support from painful to exceptional for merchants. 🥳

About the role

We’ve built a world-class Growth Marketing team at Gorgias, composed of B2B marketers with advanced technical skills. We have a kickass product, and we're running unconventional growth tactics. We've designed a growth engine that's double digits millions in revenue ... 80% on auto-pilot.

We’re looking for a scrappy, quantitative growth marketer to scale Gorgias' performance marketing engine. You’ll use your sharp analytical skills and hacker mentality to run experiments across every paid channel, then scale the winners. You’ll constantly find new ways to unlock scale and improve ROI.

Reporting to our Director of Demand Generation, you’ll collaborate with every team in the company – from product marketing and brand to sales and operations – to build campaigns that hit ambitious revenue targets. You’ll work closely with the Outbound marketing, Self-service, and Marketing operations team.

What You’ll Do

  • You’ll define the Performance Marketing strategy with the Director of Demand Generation for both direct business and channel partner acquisition, execute it and eventually hire channel managers in-house.
  • Oversee direct-response campaign execution: You’ll work within Facebook, Google, LinkedIn Messaging Ads, Twitter, etc. to build campaigns and optimize performances to ensure less than a 12-months Channel Payback window
  • Work closely with the content team to develop awareness, acquisition, and retargeting campaigns and monitor the performance of these campaigns on a daily basis
  • Manage agencies and partners' relationships (SEM, design, CRO, etc.) to ensure smooth operations of our growth initiatives.
  • Design and implement Gorgias ABM strategy using tools such as StackAdapt, DemandBase, Metadata.io, ClearbitX, Influ2 and partnering with the BDR team to ensure coverage of our upmarket accounts.
  • Build influencer-led motion by partnering with e-commerce influencers in order to increase Gorgias brand awareness and credibility
  • Analyze and report on the effectiveness of paid campaigns performances, including creative learnings by leveraging SQL queries
  • Run a website conversion rate program to drive more demo, trial, and content download page
  • What You Need

  • A hacker’s mentality. You obsess over finding novel ways to eke out as much yield from every channel as possible.
  • 3-5 years of experience developing and executing campaigns across paid social, SEM, and more. You have a rigorous framework for testing and scaling campaigns, but also can break the rules and think out of the box.
  • Analytical rigor across the entire funnel. Cohort analysis is second nature to you, and you know how to measure performance across the entire buyer’s journey. Ability to build results by leveraging SQL queries.
  • Eager to roll up your sleeves. Your role doesn’t stop at strategy – you’ll be the sole person managing all of our campaigns for a while. You aren’t afraid to dive in and help us solve other business problems as needed.
  • Taking the initiative is second nature to you. Without prompting, you’ll dive deep into quantitative and qualitative signals throughout the funnel to find challenges and solutions.
  • Excellent verbal and written communication skills. You’ll regularly communicate directly with executives and other senior leaders.
  • The Demand Generation Team at Gorgias

  • The fast pace of experimentation (over 6 per week!)
  • We live and die by automation, love good & unique data
  • The team is composed of folks with a heavy penchant for technical growth projects:
  • Maxime, Growth Lead - Paid acquisition, ABM, growth hacking
  • Elliot, Growth Engineer — Marketing automation, Outbound, python scripts
  • Guillaume, Growth Marketing Manager - Inbound & SEO, ABM, growth hacking
  • Michael, Growth Marketing Manager — Segment, Data flows, Zapier master
  • Rory, Growth Marketing Manager / Engineer
  • Jordan, Performance Marketing Manager - B2B Ads expert
  • Your ToolKit

  • Best-in-class Marketing Stack: ClearbitX, Metadata.io (ABM); Influ2 - (Person-based advertising); MutinyHQ (A/b testing), SayPrimer, DemandBase, StackAdapt, Webflow, n8n, hotjar, Amplitude, Customer.io, Dreamdata.io,
  • Full Modern Data Stack: Segment (Connections and Personas) ; Fivetran (ETL) - BigQuery (DataWarehouse) - dbt (transformation) - Hightouch (Reverse ETL) - Casto (Data catalog)
  • Zapier & Automations tools (velocity is key, MVP are welcomed) - optional
  • Any tools that will help you to maximize your impact
  • Freelancers and agencies
  • Perks & Benefits

  • 🏖️ 4-week vacation
  • 🤕 Paid sick leave
  • 🧸 Paid parental leave (16 weeks)
  • 💻 Latest MacBook Pro
  • 🍽️ Personal credit card to buy lunches (you’ll have your own Gorgias credit card)
  • 🏥 We offer a 4% bonus for healthcare to compensate for Private Health costs; this is already included in your offer’s calculation.
  • ✈️For a smooth onboarding, we invite you to the closest office to your location for one or two weeks (flights and accommodation are handled by Gorgias).
  • 💆🏻‍♀️ Get up to $700 to set up your workstation at home (working from home should feel breezy)
  • 📚 Get up to $2000 of learning material per year (includes books**,** courses, training sessions that are easily identified and linked with your job scope)
  • 🥰 Every quarter, we organize a company-wide summit to discuss where we’re going and strengthen the social bonds (once the health situation allows it, we’ll transform these summits into offsites!)
  • Why join us?

    🚀 We're among the fastest-growing startups in the eCommerce ecosystem

    🦄 We've built an extremely efficient go-to-market engine

    🥇 Work with a talented team you'll learn a lot from

    🙏 Join a company where automation, good & clean data are core beliefs shared by all

    More cool things to know about Gorgias... 😁

    • Raised our Series A for $14M in November 2019: techcrunch.com/2019/11/26/gorgias-series-a

    • Raised our Series B for $25M in December 2020: https://techcrunch.com/2020/12/10/gorgias-series-b/

    • We went from 0 to 8000 merchants using our platform every day from 2016 to 2021

    • We have a 4.8 rating on Glassdoor

    • What our customers are saying: apps.shopify.com/helpdesk#reviews

    • Our software stack: stackshare.io/gorgias

    • Other positions: jobs.lever.co/gorgias

    Discover Gorgias Platform here: https://www.youtube.com/watch?v=4sLFpe-xbhk

    Learn about our compensation policy here: https://www.gorgias.com/blog/international-saas-salary-calculator

    Gorgias ensures equal employment opportunity without discrimination or harassment based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, veteran status, or any other characteristic protected by law.

    Want to know more?