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Head of Media (DTCX)

Permanent contract
Toronto
Salary: Not specified
No remote work

Gorgias
Gorgias

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Job description

Gorgias helps e-commerce companies deliver excellent customer service at scale. We integrate email, live chat, voice, Facebook, Instagram, and SMS with Shopify, BigCommerce, and Magento.

Our product creates a unified customer profile by combining emails, live-chat, and social-media messages with e-commerce data such as purchase and delivery info. Combining all this data in a single application makes customer service more efficient and just better. Another fortunate side-effect is that some requests are completely automated using machine learning. 💬 + 📦 = ❤️

We've been around since 2015, and we're serving over 9000+ e-commerce businesses, including Steve Madden, Timbuk2, Decathlon, and Sports Illustrated.

Our revenue grew by 80% in 2021 after we raised $25 million Series B in December 2020. We doubled our global team and we accelerated our progress towards our mission to transform support from painful to exceptional for merchants. 🥳

# Your mission

Build the #1 Media in ecommerce with the brand DTCX (dtcx.io)

Increase the # of newsletter subscribers, youtube subscribers, event attendees, podcast listeners, community members

Manage talents and provide editorial guidelines to produce industry-leading ecommerce and entrepreneurial content

Execute complex integrated marketing campaigns for the following channels: podcasts, youtube, blogs, webinars, newsletters, in-person events, gated content, ads, affiliates and more

Optimise the distribution and referencing of the content through a deep understanding of SEO and video and podcast ranking latest best practices

Own and continuously improve the website experience

Work closely with the OPS team to create and maintain analytics of the performance of the media channels

Work closely with external vendors and internal stakeholders to deliver exceptional content

Own and maintain a break-even P&L, mostly through inbound requests for sponsorships

# Your profile

You have a strong marketing profile and previous experience managing video content production (2-4 years)

A proven track record of analyzing marketing activities and identifying actionable insights

Strong understanding of omnichannel marketing campaigns including content production, email campaigns, social media, sponsorships, podcast and youtube

Experience creating amazing email copy, presentations, videos, blog posts, etc

You are strategy-driven with strong project management skills

Previous experience managing content in a marketing agency, ecommerce or at a SAAS company desired.

Desired experience with marketing tools like webflow, Zapier, and UTM builders

Desired experience with youtube referencing and SEO

Experience in ecommerce with Shopify, BigCommerce, and Magento. Need to be able to understand the ecommerce landscape and connect with our audience

You want to step up to a challenge of scaling a media brand

Media # at DTCX

10+ events per month

Budget of $100K+ per quarterly webinar such as DTCX3

Working toward a $1M P&L

20K + newsletter size in the first 6 months

New Podcast and youtube show

Guest speakers such as Marcus Lemonis, Gary Vee and show host such as Chris Meade

Working with sponsors such as Shopify, Klaviyo, Gorgias, Attentive, etc

Target Profile: Ecommerce store Owner, agency operator, or technology partner

Why join us?

🚀 We're among the fastest-growing startups in the eCommerce ecosystem

🦄 We've built an extremely efficient go-to-market engine

🥇 Work with a talented team you'll learn a lot from

🙏 Join a company where automation, good & clean data are core beliefs shared by all

More cool things to know about Gorgias... 😁

• Raised our Series A for $14M in November 2019: techcrunch.com/2019/11/26/gorgias-series-a

• Raised our Series B for $25M in December 2020: https://techcrunch.com/2020/12/10/gorgias-series-b/

• We went from 0 to 8000 merchants using our platform every day from 2016 to 2021

• We have a 4.8 rating on Glassdoor

• What our customers are saying: apps.shopify.com/helpdesk#reviews

• Our software stack: stackshare.io/gorgias

• Other positions: jobs.lever.co/gorgias

Discover Gorgias Platform here: https://www.youtube.com/watch?v=4sLFpe-xbhk

Learn about our compensation policy here: https://www.gorgias.com/blog/international-saas-salary-calculator

Gorgias ensures equal employment opportunity without discrimination or harassment based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, veteran status, or any other characteristic protected by law.

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