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Digital Marketing Manager

Permanent contract
Paris
Salary: Not specified
Fully-remote
Experience: > 5 years

Front
Front

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Job description

Front is on a mission to make work happier with the first-ever customer communication hub. Relationships are everything in business, but they’re hard to maintain as a business grows because traits like trust, compassion, and empathy are human qualities that have been difficult for technology to scale. We’ve reimagined the way businesses communicate by bringing customer conversations to the center of one’s focus. Today, more than 8,000 businesses have discovered that they can still grow their business and keep the human touch. The world is on course to work happier. We believe our role is to accelerate and shape this path in three ways: the product we make, the culture we live, and the example we set. 

With $204M in funding, Front is backed by Sequoia Capital and other leading venture capital firms, as well as independent investors including top executives of Atlassian, Okta, Qualtrics, Zoom, and PagerDuty. Front has received numerous Great Place to Work accolades, including #4 on Fortune’s Best Workplaces in the Bay Area™, Inc. Magazine's 2022 Best Workplaces list, Forbes Best Startup Employers 2022 List, and Y Combinator's list of Top Companies in 2022.

We’re looking for a B2B Digital Marketing Specialist to effectively own our paid and organic strategy globally. Working with a cross-functional team of marketers, you will devise campaigns to drive awareness that engage our target market and are effective in educating the world of knowledge workers about Front. This role requires expertise in both organic and paid marketing channels, as well as a deep understanding of marketing analytics and ROI. You will be a key contributor to our ongoing relationships with agencies with a focus on scale and quality.

Put simply: you will be responsible for converting Front dollars and resources into quality demand that results in pipeline and recurring revenue. 

What will you be doing?

  • Work cross-functionally with sales, creative, product marketing, and content teams to strategize full-funnel digital programs across paid search, paid social, programmatic, and CTV channels
  • Partner with outside agencies to define and execute paid and organic analysis, keyword research, and reporting & optimizations
  • Regularly test, evaluate, report, and measure results of ongoing campaigns to continuously improve conversion rates
  • Provide regular updates to broader team(s) and leadership on progress of digital programs and action items based on analysis
  • Manage quarterly budget and plan accordingly throughout the fiscal year
  • Support the planning, building, and execution of A/B testing across ad copy, creatives, landing pages, and various touch points throughout the marketing & sales funnel
  • Analyze our website and identify opportunities to optimize site structure and content for improved discoverability
  • What skills and experience do you need?

  • 5+ years of experience in Digital Marketing, ideally in a B2B tech environment
  • Experience with online marketing tools: Google Ad, Facebook, LinkedIn,Hubspot
  • Knowledge of marketing automation platforms to generate traffic, convert visitors to leads, and nurturing into qualified leads
  • Organized, self-starter, detail-oriented, and able to manage multiple projects simultaneously
  • Effective communicator who can develop creative content to be distributed through multiple channels
  • Good knowledge of SEM, SEO, Display, and A/B and multivariate testing, and can iterate based on findings
  • Data-driven, excited to analyze and report on the ROI of campaigns, contribute to team Lead and MQL goals, all to increase ARR
  • Creative thinker who is not afraid to step out of the box and propose new, different, and innovative ideas
  • Experience with account-based marketing and Salesforce reporting a plus
  • Front provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age or disability.

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