Product Marketing Manager

Job summary
Permanent contract
Salary: Not specified
Experience: > 3 years
Skills & expertise
Generated content
Cross-functional team leadership
Collaboration and teamwork
Content creation and marketing
Market research


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The position

Job description

The Product Marketing Manager will play a crucial role in defining and executing the go-to-market strategy for Filigran’s products. This position requires a blend of technical understanding, strategic thinking, and creative marketing skills to communicate the value of our products to the target audience.

Key Responsibilities:

  • Conduct market research to understand customer needs, market trends, and competitive landscape.

  • Identify and analyze key market segments and target personas.

  • Develop clear and compelling product positioning and messaging that differentiates Filigran’s products in the market.

  • Create and maintain product-related content, including datasheets, whitepapers, case studies, conference presentation and website copy.

  • Develop and execute go-to-market plans for new product launches and feature updates.

  • Collaborate with cross-functional teams, including sales, product management, and engineering, to ensure alignment on product strategy and execution.

  • Help create and optimize content for various channels, including social media, email, and paid advertising.

Why you should join us:

  • Strategic impact: exciting opportunity to shape and execute our go-to-market strategy from the ground up.

  • Remote flexibility: 100% remote job.

  • Career growth: significant career growth and development opportunities as the company scales.

  • Collaborative culture: a collaborative and supportive team culture that values input and initiative.

Preferred experience

  • 3-5 years of experience in product marketing, preferably in the cybersecurity or SaaS industry.

  • Strong understanding of the B2B marketing landscape and go-to-market strategies.

  • Ability to create compelling marketing materials and campaigns.

  • Experience in leading projects with cross-functional teams.

  • Fluent in English.

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