As a leader in the marketing team and reporting to the CMO, you will be responsible for sharpening & implementing the Evaneos brand strategy in order to develop with ambition our Brand awareness & reputation across our several markets.

With your team (9 people in total) and with 2 direct reports, you will be responsible for the following missions :

Consolidate our brand positioning :

• Monitor market trends, consumer insights and competitors’ activities
• Contribute to company strategy and our vision & mission
• Sharpen the brand messaging, visual identity & tone of voice
• Infuse internally & work transversally with several teams (such as product & sales teams…) on our B2C and B2B touchpoints

Define an ambitious plan to step up in terms of brand awareness & engagement:

• Define & implement impactful 360 communication plans in our existing or new markets
• Lead the creative and media planning for brand campaigns (representing an investment of several million euros) on all markets
• Leverage our always-on actions across key channels such as PR, social, influence & partnerships
• Define clear kpis and monitor their impact

Lead an internal multi-expert team (branding, pr, social, artistic director, copywriter…) and coordinate our external partners (creative agencies, media agencies, pr agencies…)

Pilot the Brand Investments (several million euros) across our markets and monitor their performance

PROFILE

We are looking for a talented profile with significant experience (> 8/10 years), an expert on branding & especially in developing brand awareness.

You are comfortable in an international context, fluency in English, written and spoken, is essential.

Enthusiastic, proactive and consumer oriented profile, with leadership & project management skills.

You have experience managing project & creative teams in a fast-paced, ambitious setting.