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Demand Generation & B2B Marketing Manager

Permanent contract
Paris
Salary: Not specified
Starting date: January 03, 2021
Occasional remote
Experience: > 3 years
Education: Bachelor's Degree

Didomi
Didomi

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The position

Job description

We are looking for a motivated, well-rounded, smart B2B marketer to help Didomi become a globally leading player in consent & preference-management. We operate on a SAAS model and our clients (web & app publishers, digital marketing professionals, brands’ CRM departments, data protection officers, ecommerce agencies…) are choosing us because they need a trusted, innovative partner to help them manage their audience & customer data.

We need YOU to grow our lead- and demand-generation return on investment. We have a fantastic digital and content team, but sometimes fall short of our ambitions in generate high-quality demand from it, feed our opportunity pipeline, and optimize whatever should be optimized to move down the funnel and eventually generate revenue (closing is done by our Sales teams).

This will involve a wide variety of tasks - because we are heavily investing in digital marketing - including…

  • Know our products, technology, content and target personas by heart
  • Propose a lead nurturing strategy, for which you will have wide autonomy
  • Structure and manage our PRM (Hubspot) in sync with our CRM (Salesforce)
  • Improve our email and advertising nurturing to convert leads into opportunities
  • Participate in content-driven demand generation efforts across channels you will select
  • Propose demand-generation opportunities with in-house stakeholders, clients & partners
  • Improve our already smoothly operating tech stack, from lead generation to closing
  • Set-up and run reporting on results & KPIs, use your intelligence to challenge us regularly.

In essence: You will own our funnel to turn into a (better) demand-generation engine. You will work for our Business Development Representatives and Sales teams, who are craving for MQLs to turn into business.


Preferred experience

We are looking for someone who is creative and analytical, who has B2B business acumen and will raise the level of our demand generation efforts. You should know how B2B marketing works and how it brings value to organizations, beyond being just a “budget spender” or a “content distributor”.

Channels and formats are important, but results are even more!

You should have excellent knowledge of what drives demand-generation in B2B: retargeting, website optimization, email nurturing, account-based marketing, marketing automation, lead scoring, CRM management… We are not yet using all of the above, but it’s highly likely that you will, in a very near future, in your role as B2B marketing manager.

Please send us a résumé with some key achievements you have delivered so far. Ideally, you have a degree in business and experience in tech. Also tell us what attracts you at Didomi specifically.

As long as you speak French and English (any additional language will be greatly appreciated, especially Spanish or German) and are motivated to join a fast-growing tech startup with global ambitions, please apply.

We want a curious, open-minded and digitally savvy person to join us. If you feel like you can own this at Didomi, please apply.


Recruitment process

  • Short interview with Head of Marketing
  • Small case study focused on Didomi, presented to the Marketing team
  • Interview with a co-founder (VP Sales, CEO, or both)

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