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Digital / eCommerce Marketing Specialist

Permanent contract
Prague
Salary: Not specified
Starting date: September 30, 2020
A few days at home
Education: Bachelor's Degree

British American Tobacco
British American Tobacco

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The position

Job description

We are looking for an experienced and result-driven DIGITAL & E-COMMERCE MARKETING SPECIALIST to join our team! As Digital Marketing Specialist you will be responsible for development of existing activities with regard to the dynamic development of the market in our industry.

Responsibilities:

  • Managing the development and maintenance of our branded online stores together with stock management
  • Managing external agencies
  • Coming up with new ideas & improvements based on the review of business analytics
  • List new products together with relevant presentation in order to drive awareness & sales
  • Performing business analysis and generating actionable reporting
  • Find customer insights in data to improve traffic & sales
  • Perform other digital-related tasks & duties as assigned

Benefits:

  • Annual bonus, meal vouchers, Benefit Plus program, contribution for Multisport card, sick days, 25 vacation days
  • Possibility of working remotely and flexible working hours
  • Professional growth
  • Company events through the whole year (sport tournaments, challenges, teambuilding…)

Preferred experience

  • Enthusiastic, Self-driven, Open minded and ambitious Digital Marketer
  • Excellent understanding of eCommerce business with at least 1-year experience in this field
  • Generic & basic digital knowledge in other areas (SEO, PPC, Social Media, Databases etc.) to understand sources of traffic
  • Passion for technology and digital methodologies
  • Knowing what is bounce rate, conversion rate and other metrics and how to improve them
  • Analytical skills, not being afraid of excels or Power BI and know how to handle them
  • Logistic/ stock management experience is advantage, but not required
  • Drive to achieve results and continually look to improve performance
  • Commercially minded person with the ability to see the bigger picture
  • Communicate effectively at all levels within an organization as well as contribute confidently within a team, adapting style to suit the audience
  • Multi-task, prioritize and successfully meet several deadlines at once while maintaining attention to detail.
  • Minimum of bachelor’s degree, preferably in a related field
  • Fluent in Czech and English

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