This position is no longer available.

Digital Activation Manager

Permanent contract
Prague
Salary: Not specified
No remote work

British American Tobacco
British American Tobacco

Interested in this job?

jobs.faq.title

The position

Job description

Your responsibilities will be:
Implementation of digital activation plans
Initiate, develop and implement digital strategy
Designing digital transformation of multichannel touch-points deployment
Change management, channels effectiveness, and consumer data analytics
Managing diverse landscape of agencies and media houses
Establishing KPI frameworks and benchmarks
Support the team by driving digital innovation

Areas of Interdisciplinary Digital Knowledge?
Marketing Strategy and Communication
Integrated Innovative Digital Campaigns
Social Media
eCommerce
E-mail marketing
Content Marketing and Toolkits deployment
CRM and Marketing Automation
Media Planning and Multichannel

What we can offer to you?
Friendly athmosphere and international environment
Dynamic people, insipiring leaders
Nice new modern office in Karlin


Preferred experience

What do you need to be succesful at this position..
Project management – brand/activation campaigns and digital production (www at least)
Strong leadership personality – at least 5 subordinates
Excellent networking, consensual and conflict management skills
Strong analytical skills, high ability in process thinking
Flexible & adaptable to changes
ENG/CZ language

Want to know more?