This position is no longer available.

Area Marketing Content Specialist

Permanent contract
Salary: Not specified
No remote work

British American Tobacco
British American Tobacco

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Questions and answers about the job

The position

Job description

Our people are ambitious, have an open mind and are not afraid of changes. They have ideas and the courage to present them and speak up. Would you like to be one of us? The fact is that you won’t be bored. Even senior manager has something to discover and space to grow. The purpose of this role is to ensure high performance of organic search as a source of traffic, as well as timely and efficient delivery of digital, especially e-commerce content to all markets. It requires close cooperation with end market teams, category teams, legal teams and external agencies.

Your main responsibilities:

  • Digital Cycle Plan ownership for their brands.
  • On-site content creation.
  • Supporting technical improvements (with Growth & UX teams).
  • Language skills
  • Strategy delivery, with regular reviews.
  • Proactive monitoring of opportunities per end market.
  • Toolkit creation (briefing, feedbacking).
  • Non-toolkit launches (e. g. flavour extensions).
  • Content updates (e. g. Legal or Cat requests, UX changes).
  • Content upgrades – proactive monitoring, testing and improving of existing content.

Requirements, skills and experience:

  • Independent, Agile, Open minded and ambitious Digital enthusiast.
  • Highly analytical approach with knowledge of digital metrics (especially in websites performance analytics).
  • General digital knowledge with focus on SEO.
  • Hands on experience with Google Analytics and Google Search Console.
  • Drive to achieve business results and continually look to improve performance.
  • Passion for understanding consumers and improving their experience and satisfaction.
  • “Act like an owner” approach.
  • Experience with digital content creation.
  • Strong planning and execution skills in digital project delivery.
  • Clear, concise presentation skills at all levels.
  • Fluency in English.

And what we can offer you in return?

  • Friendly atmosphere and support from colleagues and your manager.
  • International, dynamic environment (I know dynamic sounds like a cliché these days, but we really are fast and agile).
  • Further development, trainings, language courses.
  • Good salary for your great work and benefits such multisport cards, home office, sick days.


  • Bonuses
  • Cell phone
  • Notebook
  • Flexible start/end of working hours
  • Holidays 5 weeks
  • Educational courses, training
  • Cafeteria
  • Sick days
  • Occasional work from home
  • Corporate events
  • Dog-friendly office

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