Technical SEO Manager

Who we are

Artefact is a new generation of a data service provider, specialising in data consulting and data-driven digital marketing, dedicated to transforming data into business impact across the entire value chain of organisations. We are proud to say we’re enjoying skyrocketing growth.

Our broad range of data-driven solutions in digital marketing and data consulting are designed to meet our clients’ specific needs, always conceived with a business-centric approach and delivered with tangible results. Our data-driven services are built upon the deep AI expertise we’ve acquired with our 1000+ client base around the globe. 

We have over 1,400 employees across 20 offices who are focused on accelerating digital transformation. Thanks to a unique mix of company assets: State of the art data technologies, lean AI agile methodologies for fast delivery, and cohesive teams of the finest business consultants, data analysts, data scientists, data engineers, and digital experts, all dedicated to bringing extra value to every client.

Reports to: Technical SEO Director

About the SEO Team

• 20+ strong SEO team based in London and Cornwall, UK
• We are a close-knit team who work hard but also have a lot of fun
• Although we have a hierarchy we like to operate in an open and inclusive way
• No idea or question is a bad one - if you want to see change then be the change and if you want to make something happen, just say!
• The team is made up of SEO generalists, technical SEO experts, SEO content writers and Digital PR specialists
• We have great collaboration between our main London office and satellite Cornwall office. Last year we went on a trip to Cornwall together - we surfed, walked and had fun. 
• These trips aren’t mandatory so if they’re not for you that’s ok too!
• We work with clients across automotive, fashion, travel, charity, technology sectors and more!
• The DEI team at Artefact is led by two members of the SEO team - DEI is very important to us

Why You Should Join Us

• Client business obsession: constantly listening to clients, and then continuously testing, enhancing, and keeping up with clients’ changing challenges and needs
• Artefact is the place to be: come and build the future of marketing
• Progress: every day offers new challenges and new opportunities to learn
• Culture: join the best team you could ever imagine
• Entrepreneurship: you will be joining a team of driven entrepreneurs. We won’t give up until we make a huge dent in this industry!

Main Responsibilities

• Lead the day to day running of technical SEO activities on your accounts, managing your team, supporting your clients and maintaining a high standard of deliverable
• Be a senior voice in the technical team, mentoring and training colleagues and helping to raise the skill level of your juniors
• Staying on the cutting edge of new developments in search and pushing the agency forward in the services it can deliver
• Plan and lead your team in conducting advanced and detailed keyword research and categorisations that will form the backbone of project reporting
• Autonomously run crawls of websites, analyse them and produce detailed technical audits for clients
• Be able to prioritise technical recommendations based on the monetary impact they will have, creating business cases to prioritise development
• Perform real life walk-throughs and audits of client websites assessing them against important SEO KPIs
• Lead website migrations from beginning to end, including pre and post website analysis, mapping, creating rules and post migration auditing
• Take ownership for the project management and delivery of key SEO projects. This may include acting as the client lead for some clients.
• Liaise with clients regularly (responding to briefs, scheduling meetings, status reporting, information seeking, managing milestones and approvals)
• Monitor SEO project performance, timelines and budgets and report on these regularly to the account manager/ director and the client
• Work collaboratively with cross channel teams to ensure the best result for your client(s)
• Lead in-depth competitor analyses - particularly against more technical elements of websites and the SERP landscape
• Produce accurate, detailed technical SEO reports, using a variety of proprietary and 3rd party reporting tools for existing and potential customers and be involved in discussing these with stakeholders
• Coordinate with internal project teams and third-party suppliers
• Carry out technical changes to clients’ websites as required
• Use a variety of analytical tools to assess competitor activity and profiles, establish client share of voice and spot opportunities for growth
• Regularly monitor client websites, SERPs and analytics tools and feedback on significant changes
• Proactively seek training and continuing professional development to stay up to date with developments, algorithm updates and process changes

Skills and Experience

Essential

• 3-5+ years experience in SEO in a digital marketing environment with at least 1 in a junior manager role
• Hands-on Technical SEO experience dealing with complex issues such as site structural changes, hreflang, page speed, JavaScript rendering, and semantic markup
• Ability to manage complex SEO projects working in conjunction with 3rd party developers and clients
• Detailed understanding of technical SEO best practices, including HTML meta tags, URL structure, hreflang, and schema.org markup for desktop and mobile search
• Strong knowledge of robots control and site indexing principles, including robots.txt, meta robots tags, canonical tag, and XML sitemaps
• Ability to use a wide range of SEO tools based on client needs
• Detailed understanding of the holistic SEO customer cycle and the ability to advise clients on when they need a Content or Digital PR specialist
• Appreciation of UX best practice principles and how these should align with SEO recommendations
• Awareness of and active integration with other marketing activities, including online and offline
• Ability to use data to support SEO decisions and report back on the successes of various campaigns
• Strong client management skills with the ability to discuss complex technical elements with stakeholders to help them understand the importance to the business
• Strong problem-solving/troubleshooting skills
• Strong analytical skills and the ability to use common analytics platforms such as Google Analytics, Adobe Analytics, Core Metrics, etc
• Experience in website migrations
• Experience implementing complex organic search marketing strategies
• Solid understanding of parameter handling, pagination, filtering and duplicate  content solutions
• Broad digital marketing knowledge
• Experience with KPI definition and forecasting
• Mentor junior members of the team and take an active role in training and development
• Ability to manage the career progression of direct reports
• Excellent attention to detail
• Strong written and verbal communication skills
• Up-to-date knowledge of key search algorithms and Google best practice guidelines
• Strong HTML / CSS / JavaScript knowledge
• Experience of using G-Suite

Desirable

• Experience in programming languages (Python / JavaScript / Ruby, etc)
• Experience in SQL
• Experience in GCP / AWS / Azure
• Experience in Regex
• Experience in log file analysis
• Experience in  Google Tag Manager
• Experience with Looker Studio and building dashboards
• Experience in website migrations