This position is no longer available.

CRO & Website Personalisation Specialist

Permanent contract
London
Salary: Not specified
No remote work

Artefact
Artefact

Interested in this job?

Questions and answers about the job

The position

Job description

Who we are

Artefact is a new generation of a data service provider, specialised in data consulting and data-driven digital marketing.

Here in the Data Marketing team at Artefact we’re in a period of rapid growth and as a result are scaling our Data teams and services quickly. We are on the hunt for a CRO & Website Personalisation specialist to join us to help us achieve our goal of becoming a global leading data services provider by 2025. 

Working in our Data Marketing business function you will work with some of the brightest minds in the industry to deliver improved business effectiveness and efficiency through the use of data & technology.

Artefact’s success comes from a unique mix of company assets: cutting-edge data technologies, agile methodologies for fast delivery, cohesive teams assembling the finest business consultants, data analysts, data scientists, data engineers, and digital marketing experts. 

What you will be doing

As a CRO & Website Personalisation Specialist, your role will encompass:

  • Using the UX and Website performance data to identify insights to inform hypotheses and test ideas and prioritising these based on expected ROI and contribution to client’s aims and milestones.
  • Managing testing programs, ensuring the strategic aims for the program are aligned with the prioritisation above.
  • Conducting user research, UX, competitor analysis and consumer psychology to develop data-led approaches that help our clients make their websites more successful
  • Assisting junior members of the team in packaging and presenting insights to stakeholders across varying levels of the client business with varying levels of understanding.
  • Building wireframes to support the development of test variants within the testing platforms.
  • Configuring and monitoring A/B tests (potential to execute variant builds if you have a development background).   
  • Analysing and evaluating A/B tests, reporting on results and recommending next steps to our clients and their other partners (e.g. online marketing teams) in order to maximise the benefit of our learning.
  • Owning and building client relationships through day-to-day account management and written and face to face contact.
  • Working across multiple client projects simultaneously and autonomously managing workload within allocated timeframe.
  • Improving internal techniques, processes, documentation and quality assurance.
  • Staying current on industry insights and innovation
  • Coaching/helping more junior members of the team, with potential for line management responsibility if desired.

Qualifications: Education & experience required

Academic level of education (Bachelor or Master)

  • Previous experience with A/B testing programs (and any associated software Target, Optimize, Optimizely, VWO etc.)
  • Previous experience with Web Analytics (Google / Adobe Analytics)
  • Good communication skills and the ability to manage multiple client stakeholders of varying seniority and technical knowledge are crucial
  • An understanding of various methods for visualising analysis and presenting data in a way that can be easily consumed by less technical staff.
  • Ability to turn insight into actionable recommendations for your client 
  • Ability to manage multiple projects, prioritize responsibilities and organise resourcing
  • Ability to work efficiently in a fast-pace environment
  • High level of accuracy and attention to detail
  • Web development skills are a plus (HTML, CSS, JavaScript/jQuery), particularly in the context of A/B testing
  • Strategic thinking
  •  Ability to delegate effectively

Come join us!

Want to know more?

These job openings might interest you!

These companies are also recruiting for the position of “Digital Marketing”.