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Email Marketing (CRM) Intern

Internship(4 to 6 months)
Paris
Salary: Not specified
Starting date: August 01, 2021
A few days at home
Experience: > 6 months
Education: Master's Degree

Ankorstore
Ankorstore

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Questions and answers about the job

The position

Job description

About your role

If you love to do mass-emailing with generic content, this job is not for you. We believe CRM should create value for our users. We believe we should send only personalized communications.
In Ankorstore, CRM department is also in charge of analyzing and understanding user’s behaviour and lifecycles. We want to implement action plans, in order to build a long term relationship with our users.

We are looking for someone able to manage content creation, coordinate with different country managers, work with design team members and integrators.

As a member of the CRM & lifecycle team, reporting to the project manager, you will work in full autonomy and be the pillar of CRM execution. You will:

Support the project Manager

  • Ensure good execution of our campaigns (deliverability, conversion rate, correct targeting)
  • Based on the customer segmentation, design relevant multi-channel strategies to better engage users
  • Get a thorough understanding of customers’ behaviors and motivations and help to coordinate studies with the Data team

Execute the Marketing communication plan

  • Write emails and SMS marketing message campaigns
  • Improve transactional communications
  • Build email automations

Support and empower countries’ teams

  • Manage deadlines for big events
  • Coordinate countries’ communication plans in collaboration with the Design team
  • Interact with our Sales Team to make sure we provide a consistent experience to our users

Monitor CRM performance

  • Run experimentations and A/B tests
  • leverage data to make sure we adapt our CRM to the needs of our users

Preferred experience

The experience we require

  • Master in Business / Marketing or Communication

  • Comfortable working with Google Apps (Docs, Sheets, etc), tool configurations.

  • Good understanding of A/B testing methodology

  • Multi-language speaker is a big plus

  • Knowledge of email marketing platforms (Customer.io, braze, etc) are a plus

  • Knowledge of html is a plus

The 3 most important qualities to succeed in this role

  • Strong writing skills
  • Positive Attitude : enthusiastic and able to contribute at any given stage throughout the process
  • Ability to take the lead on a given task and can pitch in wherever help is needed.

Benefits & location

  • Working with a very ambitious & mission driven team backed by powerful VCs (Index Ventures, GFC, Alven, Aglae)
  • Location : Paris
  • Competitive package

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