This position is no longer available.

Head of Brand & Communication

Permanent contract
Lyon
Salary: Not specified
No remote work

Agicap
Agicap

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The position

Job description

Our ambition is to make Agicap the leading brand for the finance management of SMBs in Europe. We believe that demand generation means nothing without a strong brand that inspires trust, that is highly recognizable, and that facilitates recruitment of talent and customers. As Head of Brand & Communications at Agicap your role will be to :

  • Build a vibrant brand image that makes Agicap stand out in an increasingly competitive market
  • Deploy a consistent brand strategy and control it is properly implemented across all departments (marketing, sales, talent acquisition, customer success, product, HR…) and channels (social media, website, offline, sales and CS pitches…)
  • Set clear and ambitious KPIs for the Agicap brand : awareness, consideration, conversion, revenue
  • Leverage our Design Studio and Field Marketing resources to launch audacious brand initiatives like video series and huge owned events
  • Manage and grow the HQ & French Brand & Communications team, and provide strong branding guidance to all our marketing teams in Europe
  • Manage the relationship with our key agencies and partners
  • Manage the brand budget and report its impact to our Chief Revenue Officer
  • Act as the ambassador of Agicap and develop networking opportunities

Preferred experience

  • At least 5 years of successful experience in branding and communications
  • Full professional proficiency in English and French
  • Mix of audacious creativity and sharp data-driven management
  • At ease in a B2B SaaS environment targeting SMBs
  • A proven ability to work in a cross-functional team to achieve business goals
  • Analytical and problem solving skills
  • Team leader

Recruitment process

  • Interview with our Talent Acquisition Manager
  • Interview with our Chief Revenue Officer
  • Interview with co-founders
  • Informal discussion with our Brand Manager

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